Episode 561 | Launching on Product Hunt and DIY vs. DFY

Startups For the Rest of Us

Rob Walling

Entrepreneurship, Management, Business, Marketing

4.9 • 819 Ratings

🗓️ 3 August 2021

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode 561, Rob Walling chats with Andy Cabasso, co-founder of Postaga, about launching on Product Hunt, having a done-for-you service in addition to a DIY self-service SaaS app, growing to a team of six people, having a free plan, and doing a ton of customer development in the early days. The topics we cover [01:35] Selling an agency with retainers to start Postaga [03:46] Explaining Postaga simply and succintly [06:32] Size and stage of Postaga [07:24] Using Postaga to market Postaga [10:22] Learning from early users [13:56] Launching on Product Hunt [18:09] Was it worth it to launch on Product Hunt? [20:30] Not charging at launch [22:22] Conjecturing on a Product Hunt flop [23:26] Postaga pricing plans [25:58] A big month of growth [32:13] A SaaS product with a service component Links from the show Postaga | Automated Post Promotion and Marketing Platform Andy Cabasso (@andycabasso) | Twitter If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify | Stitcher

Transcript

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0:00.0	Welcome back to startups for the rest of us. Today I talk with one of the co-founders of Postaga
0:04.6	about launching on product hunt, having a done for you service in addition to a DIY self-service
0:13.4	SaaS app, growing to a team of six people, having a free plan, and doing a ton of customer
0:19.4	development in the early days.
0:22.1	Postaga is an outreach tool that helps you build links and get on podcasts and do all types of
0:28.5	things. It's a pretty interesting app. You should check it out postaga.com.
0:32.3	But before we dive into that, I want to let you know that microconf tickets are on sale.
0:37.2	You should head to
0:37.7	microconf.com. Assuming we haven't sold out by the time this goes live, we have five events
0:42.8	in five weeks in September and early October, ranging in locations from Croatia to London to
0:49.4	Boston, Portland, and Austin, Texas. And we're super excited.
0:56.6	I'm super excited to get back to these events in person.
0:58.5	Hope to connect with you.
1:02.2	If you make it out to one, microconf.com to check that out.
1:07.1	And with that, let's dive into my conversation with Andy Cabasso of Postaga. Music Andy, thanks so much for joining me today.
1:17.4	Hey, thanks, Rob.
1:18.4	Yeah, it's great having you.
1:19.6	So folks already heard in your intro a little bit about postaga.
1:23.7	I think one of the interesting, I mean, there's a lot of interesting parts to your story.
1:27.0	So this is an easy story to tell.
1:28.6	One of the interesting things is that you and your co-founder, Sam, you were roommates,
1:33.2	freshman year in college, then you wind up starting an agency.
	...

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