Episode 550: Can You Really Make Money in Obscure Niches with Jenny Kotlyar
The Mind Your Business Podcast
James Wedmore
4.9 • 1.8K Ratings
🗓️ 18 May 2022
⏱️ 42 minutes
🧾️ Download transcript
Summary
Jenny Kotlyar is a passionate and avid hiker who created an online program teaching others about hiking. She not only had the passion, but she became the marketer she needed to be through Business By Design. Jenny was able to position her offer in a way that people just knew they needed to get it, which is the same thing that I want for you!
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In this episode you'll hear:
- How Jenny got started with hiking and transitioned to teaching people about it
- Her first move into the e-learning space and the lessons she learned along the way
- What has made the biggest difference for her in how successful her launches are now
- The vehicle Jenny uses in her program to help her get her clients from Point A to Point B, and the way that she discovered it
- Her best advice for someone just starting out with an online business
For full show notes and links, visit: https://www.mindyourbusinesspodcast.com/blog/550
Transcript
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| 0:00.0 | your listening to the mind your business podcast today's case study the week |
| 0:05.0 | shows you how one online expert is able to crush it in an interesting little |
| 0:11.0 | niche that you wouldn't think would make you any money so stay tuned |
| 0:19.1 | hi I'm James Wedmore and with 13 years on loan I've built my business to |
| 0:25.3 | nine million dollars in sales per year and this is the first non-business |
| 0:30.8 | business podcast that shows you how to apply the principles of spirituality energy and mindset |
| 0:37.6 | to create true and lasting success all from the inside out this is the mind your business podcast |
| 0:49.2 | what's up ladies and gentlemen James Wedmore here and thank you so much for tuning into a case |
| 0:52.4 | study episode here on the mind your business podcast where I love to share extraordinary |
| 0:56.6 | stories from extraordinary entrepreneurs like you that have been absolutely crushing it inside |
| 1:01.7 | our program business by design and one of the reasons why I'm excited to share this story is |
| 1:05.7 | not because I want to introduce you to someone that I think is just like this is so amazing like |
| 1:09.4 | you're just going to fall in love with Jenny's energy and her attitude and perspective on life |
| 1:14.0 | and the things that she's doing in her business but it's so easy for most people to be so skeptical |
| 1:20.4 | and to scoff at those of the rest of us that are you know busy out there making money change in |
| 1:26.8 | the world and say things like well you know the only way you get back buddy is if you're teaching |
| 1:31.3 | people how to beg body and I always find that silly I used to think that too you know so I do this |
| 1:36.4 | ingest but you know it's always funny because it's like well yes silly because you're the one |
| 1:40.8 | that's looking to make money so they know how to target you so you're in that world so that |
| 1:45.6 | becomes the only thing that you see but if you're in these other worlds which maybe you're not |
| 1:51.3 | then you will see that there those people are and this is a great example of a niche that you |
| 1:56.7 | would think like how the heck no that people aren't going to pay for that but they do and my guest |
... |
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