I'm back with another episode of startups for the rest of us. This is episode 548. We're about to hit the 550 episode mark.

As you know, this show is about building ambitious startups, bootstrapped and mostly bootstrapped,

but without sacrificing our freedom, our purpose, and our relationships to do so.

I have a great conversation today with co-founder of Aurelius, Zach Naylor.

Aurelius is a SaaS app for UX researchers, and it's for them to organize and tag and search all of their

research notes, both audio that gets transcribed as well as text that you enter in.

You can imagine doing jobs to be done interviews or doing any type of UX research and

interaction research and then needing to filter that and search through it later.

And the two of them are working on it full time.

They are what I'd consider a mostly bootstrapped company, having bootstrapped it for the last five years.

And through many versions, and you don't actually hear us tell the harrowing tale of reversioning and having to re-platform it.

And then, you know, just it's a hard story in the sense that they were getting some traction, but not enough, not enough to quit their day jobs.

And so they realized there was one section of the app that people really loved.

And so they just had to rebuild it with a new technology and really focus on this one piece of it.

It's a fascinating story.

And I hope you enjoy it.

Before we dive into that, if you haven't downloaded our two exclusive episodes along with the PDF

guides, you should head to Start Up for the Rest of Us.com and enter your email address.

The first guide is eight things you must know when launching your SaaS. And the second is

10 things you should know as you scale your SaaS. And these are essentially solo podcast episodes

where I dug in to eight things and ten things respectively that I feel

like everyone should keep in mind as they're doing this. These are takeaways from, you know,

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