Episode 546 | Marketing: The Key to a Successful Business
The Jennifer Allwood Show
Jennifer Allwood: Christian Business Coach
5 • 1.9K Ratings
🗓️ 11 June 2025
⏱️ 17 minutes
🧾️ Download transcript
Summary
Marketing is a skill I’ve truly mastered over my years as a business owner.
Early on, I realized something powerful: I didn’t need to be the best in my industry or have the most perfect product—I just needed to have the best marketing.
If you want your business to succeed, you must learn how to effectively communicate with your audience. It’s all about getting the right people to know who you are, understand what you offer, and see the value in what you provide.
In todays episode, we're talking all about it.
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Transcript
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| 0:00.0 | Well, hey, friends, this is Jennifer. And this is the Jennifer Allwood Show, the podcast for women who want to find freedom in both their life and in their business. |
| 0:07.7 | I own a multi-seven figure a year coaching business. I'm also a certified life coach. So I have the honor of helping thousands of women every single month, make money in the online space and help them to get unstuck from whatever is holding the back, all without sacrificing their |
| 0:21.3 | faith or their family. |
| 0:22.3 | In this show, you're going to get the very best life and business advice, always with a healthy |
| 0:27.3 | dose of Jesus. |
| 0:28.4 | So buckle in, my friend. |
| 0:29.4 | I'm so excited that you are here. |
| 0:32.5 | Hey, friends. |
| 0:33.4 | Welcome back to the podcast. |
| 0:34.6 | We're going to be talking about marketing today. |
| 0:56.4 | I don't know why I just said we. Jason likes to give me a hard time. Like when I say, wait, he's like, what do you? French? We, we. Actually, I did take French class twice, two years of French in high school, went to a tiny high school in Moville, Iowa, where the only foreign language offered was French. So do any of you know French? |
| 1:01.3 | If you're watching on YouTube, let me know. Because it's a beautiful language. I took two years of French. |
| 1:10.7 | It spent my 16th birthday in Quebec with the French club. And, yeah, also got into some shenanigans in Quebec. |
| 1:13.9 | I will save those stories for another time. |
| 1:15.5 | But we are talking about marketing today. |
| 1:23.7 | And I want to just drive in an idea to those of you who listen to the podcast on the regular that you do not have to be the best at what it is that you do. |
| 1:26.3 | You just have to be the best of marketing it. |
| 1:28.4 | You do not have to be the best in your industry. You just have to be the one that people know about, the one they get seen. And I have a |
| 1:34.6 | personal story like that goes with this, okay? And the reason I want to talk about this just really |
| 1:41.9 | quickly is this. I coach so many women who are |
| 1:44.5 | holding themselves back because they don't feel like they are good enough or expert enough. They're |
| 1:49.5 | not marketing their business at all because they feel like they need to be, you know, further ahead |
... |
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