Episode 545 | The Value of Learning 80/20 Design Fundamentals

Startups For the Rest of Us

Rob Walling

Entrepreneurship, Management, Business, Marketing

4.9 • 819 Ratings

🗓️ 13 April 2021

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode 545, Rob Walling chats with Tracy Osborn about the importance of learning design fundamentals for startup founders. They also discuss her new book and the pros/cons of self-publishing vs working with a publisher. The topics we cover [00:52] Intros [02:00] Deciding to self publish vs going with a publisher [11:11] Design fundamentals for a startup founder [16:23] Training your design eye [18:57] The #1 thing to do to become a better designer [20:01] Prototypes: the process of sketching ideas Links from the show Hello Web Design No Starch Press The 90-Minute Guide to Building Marketing Funnels That Convert (Data Beats Opinion) Hello Web App Sounds True Tracy's Savy Call breakdown Balsamiq Sketch UX Pin Tailwinds Tracy Osborn (@tracymakes) | Twitter If you enjoyed this episode, let us know by clicking the link and sharing what you learned. Click here to share your number one takeaway from the episode. If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify | Stitcher

Transcript

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0:00.0	Welcome back to startups for the rest of us.
0:02.1	This week on the show, I have a conversation with Tracy Osborne about the value of learning 80, 20 design fundamentals.
0:09.0	We talk a little bit about her book that comes out in a couple weeks called Hello Web Design.
0:13.6	And we dig into a few topics that I think are pretty interesting.
0:16.2	One is Tracy self-published Hello Web Design and then is now publishing it through a publisher.
0:23.4	We talked through her thought process there.
0:25.2	We talk about why these 80-20 design skills or design fundamentals are useful to entrepreneurs
0:30.8	or bootstrappers or developers.
0:33.2	And I weigh in quite a bit on that one because that was something, you know, 10, 12 years ago,
0:37.2	as I learned just enough design fundamentals.
0:39.6	I'm not a designer, but I learned just enough to help me in my work as an entrepreneur.
0:44.1	And then we dig into some, you know, some basic fundamentals kind of give an overview of a few things in the book.
0:49.6	So let's dive into our conversation.
0:52.3	If you've been a long time listener to the show, you'll recognize today's guest.
0:56.6	This is Tracy Osborne.
0:58.5	She's been on several episodes of startups for the rest of us.
1:01.6	You can find out more about her at tracyausborne.com.
1:05.0	And today we're going to be talking about her new book.
1:09.5	Actually, it's a revised version of an older book called
1:13.6	Hello Web Design. And Tracy has, she self-published it originally a few years back, and now she
1:20.2	is publishing it through No Starch Press. So this is a publisher who, you know, is cranking out.
1:27.7	Are those hardbacks?
	...

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