Episode 538 | Why a Great Offer Matters More Than a Great Audience
The Jennifer Allwood Show
Jennifer Allwood: Christian Business Coach
5 • 1.9K Ratings
🗓️ 14 May 2025
⏱️ 19 minutes
🧾️ Download transcript
Summary
In my long career as a business coach, one mistake I’ve seen over and over again is entrepreneurs putting too much focus on building a huge audience — and not enough on crafting a great offer.
In today’s episode, I break down why your offer is everything, and how a strong offer can outperform even the largest audience. I share personal stories — including the time I launched a business to $0 in sales despite having over 100,000 followers.
If you've ever wondered why your audience isn't converting or if you're just getting started and feel like you need a big following first — this episode is for you.
Important Links:
Save TIME & MONEY by running your biz on a single platform- check out my software, Equipt360
Don’t forget to like, comment, and share this episode and check in every Monday and Wednesday for weekly business coaching and marketing strategy tips.
Transcript
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| 0:00.0 | Well, hey, friends, this is Jennifer. And this is the Jennifer Allwood Show, the podcast for women who want to find freedom in both their life and in their business. |
| 0:07.7 | I own a multi-seven figure a year coaching business. I'm also a certified life coach. So I have the honor of helping thousands of women every single month, make money in the online space and help them to get unstuck from whatever is holding the back, all without sacrificing their |
| 0:21.3 | faith or their family. |
| 0:22.3 | In this show, you're going to get the very best life and business advice, always with a healthy |
| 0:27.3 | dose of Jesus. |
| 0:28.4 | So buckle in, my friend. |
| 0:29.4 | I'm so excited that you are here. |
| 0:32.5 | My friends, welcome back to the podcast. |
| 0:34.5 | This is podcast episode 538, the first one from my newly |
| 0:41.5 | wallpapered office. Okay, so if you like just listening to the podcast, that's great, |
| 0:46.8 | but you are missing out on some really cool wallpaper. If you want to see the wallpaper, |
| 0:51.6 | flip over to YouTube and you can look at the podcast there |
| 0:55.1 | and see the incredible wallpaper that's behind me right now. I'm so excited about it. |
| 1:00.5 | We've got Ava Allwood's graduation, this tomorrow, and then graduation party at our house |
| 1:09.1 | for like, you know, 200 people on Sunday. And all it takes |
| 1:14.6 | is like having an event at your house to get some stuff done around the house. I mean, can every |
| 1:18.0 | single woman here attest to that? Just plan a party at your house and you will be doing the |
| 1:22.7 | things you've been meaning to do. I have wanted to wallpaper this room for seven years, guys, |
| 1:26.8 | seven years. |
| 1:36.2 | And I'm obsessed with it. It makes me feel super happy. So I hope that you like it. And if you want to know why is Ava Allwood already graduating. She's not old enough. She's graduating a year early. |
| 1:41.7 | So you would have to just Google Jennifer |
| 1:44.1 | Alwood. Actually, let me Google this for you. Hang on. It is Jennifer |
... |
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