Episode 527 | From Agency to SaaS, Equity Splits, and More Listener Questions with Courtland Allen

Startups For the Rest of Us

Rob Walling

Entrepreneurship, Management, Business, Marketing

4.9 • 819 Ratings

🗓️ 15 December 2020

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

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Summary

In today's episode, Rob is joined by Courtland Allen as they answer listener questions. They talk about equity splits, the best cities for bootstrappers, splitting brands, and where to look for business ideas. The topics we cover [2:03] Splitting brands between agency and SaaS [10:55] What percent equity split when co-founding an app [18:52] Where to look for ideas [31:02] Best city for bootstrappers Links from the show From $0 to $5M Without Writing Any Code with Tara Reed of Apps Without Code Bootstrapping to $1 Million in Two Years as a Non-Technical Founder with Christy Laurence of Plann Cities and Ambition Tropical MBA podcast If you enjoyed this episode, let us know by clicking the link and sharing what you learned. Click here to share your number one takeaway from the episode. If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify | Stitcher

Transcript

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0:00.0	Welcome to this week's episode of Startups for the Rest of Us. I'm your host, Rob Walling. It's
0:04.2	episode 527 where Cortland Allen from Indie Hackers joins me, and we talk about moving from agency
0:10.9	to SaaS, we talk about equity splits, we talk about the best cities for bootstrappers,
0:16.1	and more. Before we dive into that conversation, startups for the rest of us has 890 worldwide ratings across 48 countries.
0:24.7	Our most recent review is titled Inspirational.
0:27.9	Longtime listener, I run a portfolio of SaaS apps, three built from scratch and one acquired recently.
0:33.1	I learned a ton from this podcast.
0:35.2	Very grateful.
0:36.3	That's Danielle 0412 from the UK. Thanks so much for
0:40.1	that review, Danielle. If you haven't left us a review or even just a rating would really
0:45.1	appreciate a five-star rating. I'd love to push past that 900 worldwide rating mark on our way
0:51.2	to 1,000 in 2021. So thanks again for joining me. And let's dive into our
0:57.0	listener questions that I answer with Cortland Allen. If you haven't heard of Cortland, you should
1:01.4	really check out Indiehackers.com. It's a great online community for people building online
1:07.9	businesses in order to improve their life. And there's a range of SaaS and info products
1:13.2	and all types of things. Indiehackers.com as well as the IndieHackers podcast. Cortland is the host of that
1:18.9	and it's an excellent interview and topical news show that many of us listen to every week. I'm a fan.
1:25.9	So let's dive right in to our first listener question.
1:30.3	Cortland Allen, welcome back to startups for the rest of us. Rob, thanks for having me.
1:34.0	It's always great to have you, sir. I'm excited to talk through some listener questions today.
1:38.9	We have a nice stable of things ranging from splitting branding to business structure to co-founder equity,
1:47.0	stair stepping, all that stuff. You ready to dive in? Yeah, ready to. Sounds like a lot of good
	...

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