Episode 524 | Bootstrapping a Commodity SaaS

Startups For the Rest of Us

Rob Walling

Entrepreneurship, Management, Business, Marketing

4.9 • 819 Ratings

🗓️ 24 November 2020

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, Rob chats with Michele and Mathias Hansen, the married co-founders of Geocodio. We talk about bootstrapping into a commoditized space and how they've grown their SaaS app from a side project to full-time over the past 6.5 years. The topics we cover [01:38] What is Geocodio? [10:29] Innovating in a commoditized market [16:07] How they defined their product roadmap [18:06] Launching a HIPAA compliant enterprise pricing tier Links from the show Show HN: Ridiculously cheap bulk geocoding Geocodio | Website Geocodio | Website Michele Hansen | Twitter Mathias Hansen | Twitter If you enjoyed this episode, let us know by clicking the link and sharing what you learned. Click here to share your number one takeaway from the episode. If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you! Subscribe & Review: iTunes | Spotify | Stitcher

Transcript

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0:00.0	Welcome to this week's episode of Startups for the Rest of Us. I'm your host Rob Walling, and this week I talk with
0:05.4	Michelle and Matthias Hansen. They are the married co-founders of Geocodeo, which is hassle-free
0:11.9	geocoding. We're going to talk about bootstrapping into a commoditized space and how they've grown
0:18.6	their SaaS app first on the side and later both going full-time
0:22.2	over the past six and a half years. It's a great conversation. Before I dive into that, I wanted to make
0:28.0	a quick mention. Brad Tenard contacted me. He is at Brad Tee on Twitter and he said, hey, I'm in
0:35.3	Atlantic Canada and COVID is not terrible up here. So I'm
0:39.1	thinking of gathering just a few people for an in-person tech founder, kind of microconf
0:43.4	founder-type meetup in the late spring or early summer. If you are a tech founder in Atlantic
0:48.9	Canada, DM him on Twitter at Brad T. Another reminder that today is the last day to get your nominations in for
0:57.7	the SaaS Podcast Awards. That's SaaSpodcastawards.com. And we are trying to recognize the bootstrapped
1:05.1	and mostly bootstrapped SaaS founders that are getting on the mic and educating us every week,
1:10.1	helping share their story
1:11.2	and their inspiration. So please head to SaaSpodcastawards.com, nominate your favorites. And with
1:16.5	that, let's dive into my conversation with Michelle and Matthias Hansen. Michelle and Matias, thank you
1:22.7	so much for joining me on the show. Thank you for having us. Yeah, thank you. So you are the co-founders of GeoCodeo,
1:29.6	which your H1 reads, hassle-free geocoding, straightforward and easy to use. Geocoding, reverse
1:35.1	geocoding, and data matching for U.S. and Canadian addresses. For folks who don't know, you can
1:40.6	enter an address or you can enter like a latitude longitude and it'll give you back the
1:46.1	opposite one. And I'm guessing that's probably how the service started way back in the day. But at
1:51.7	this point, you guys have added integrations to where you will correct misspellings and you have
1:56.9	US and Canadian census data, congressional districts, state legislative districts,
	...

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