Welcome to this week's episode of Startups for the Rest of Us. I am your host, Rob Walling, here for

episode 522. Every week on this show, I cover topics related to building and growing startups

using an ambitious yet a sustainable, a sane approach. I know that you're not willing to

sacrifice your health or your relationships to grow your company, and yet we aspire to build

ambitious startups.

Thanks for joining me again this week. I have a many-time guest back on the show,

Craig Hewitt, who has come on for Q&A episodes. He's come on for a startup news roundtable,

and he's told the story of his startup castos, which went through Tiny Seed Batch One.

You could hear that complete story in detail across the first season of Tiny Seed Tales where we recorded eight

episodes over the course of, I believe it was about eight or nine months. And so you hear this

nice longitudinal look at his and his team's journey as they focused on and grew the company

during 2019. And I wanted to have him

back on today because someone wrote in and said, I want a where are they now episode of

startups for the rest of us that looks back, kind of catches you up from where Craig left off.

And coincidentally, almost to the day, it was one year since we had recorded the

season finale of season one. So I hope you enjoy the conversation we have today. But before we

dig into that, I want to let you know about the SaaS podcast awards that MicroConf is holding

right now. You can nominate your favorite podcast that have some

affiliation relationship to SaaS, whether it's two SaaS founders talking about it, whether

it's people doing interviews. There are four categories of podcasts that we're going to be

looking at and highlighting. And if you head to SaaSpodcastawards.com, you can enter your nominees for each

category. And then in a few weeks, we will have finalists and voting. And eventually we will

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