Episode 520 | Why a Million Dollar Agency Quit It All and Moved to SaaS

Startups For the Rest of Us

Rob Walling

Entrepreneurship, Management, Business, Marketing

4.9 • 819 Ratings

🗓️ 27 October 2020

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, Rob talks with the founder of SegMetrics, Keith Perhac. SegMetrics is a SaaS product that helps users get clarity on where their leads come from, how they act, and how much their marketing is worth. We dive into the difference between SegMetrics and other options for attributing sales and revenue to traffic channels. We also go through Keith's background and learn about why he shut down his million-dollar marketing agency to double down on his SaaS. The topics we cover [04:28] Where does SegMetrics fit within the analytics and attribute market? [09:35] Why build a SaaS when you are running a 7 figure agency [12:56] Dealing with a growth plateau [21:28] Shifting focus to work on SegMetrics full-time [28:05] Frugality as a bootstrapper (and how it can backfire) Links from the show SegMetrics | Twitter SegMetrics | Website Keith Perhac | Twitter If you enjoyed this episode, let us know by clicking the link and sharing what you learned. Click here to share your number one takeaway from the episode. If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you! Subscribe & Review: iTunes | Spotify | Stitcher

Transcript

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0:00.0	Welcome to this week's episode of Startup for the rest of us. This is episode 520, in which I have a
0:05.9	lovely conversation with Keith Perhack, the founder of Segmetrics. Segmentrics allows you to get
0:12.5	100% clarity on where your leads come from, how they act, and how much your marketing is really
0:17.0	worth. We dive into exactly the difference between segmentrics and other options for
0:22.1	attributing sales and revenue to traffic channels and advertising channels and all that.
0:29.3	And we go through Keith's background. You may have heard of him. He's done at least one
0:32.4	microcomf attendee talk. He's done a microcomf mainstage talk. He used to host a podcast with Patio 11. And Keith and I cover
0:41.1	some really interesting ground today as he talks about why he shut down his million dollar
0:45.3	marketing agency to build and double down on his SaaS. But before we dive into that, I wanted to
0:53.3	ask you a favor, if you've been listening
0:55.0	to the Tiny Seed Tales episodes that are coming out on Thursday mornings, you have heard
1:00.0	through episode seven that came out last week. There are two episodes left, obviously this
1:05.2	Thursday and next Thursday. I'm curious to get your feedback on season two, and frankly,
1:10.7	just the whole concept of tiny seed tales.
1:12.8	Feel free to email me directly questions at startups for the rest of us.com.
1:17.2	You can DM me on Twitter or you can at mention me at Rob Walling on Twitter.
1:22.2	Given the amount of time and money that they cost to produce, I am curious to hear if you like the storytelling
1:29.5	approach. Obviously, it's a more produced form than really exists in our space. And I enjoy
1:36.9	doing them, but I also want to make sure that they're providing some type of value to you,
1:41.7	whether it's entertainment, motivation, inspiration, tactics,
1:45.6	just anything that you're getting out of it, I would appreciate hearing from you. So drop me
1:50.1	a line and let me know what you think. And with that, let's dive right into our conversation.
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