Episode 52: Attacks on Affirmative Action and the Commodification of Diversity
Citations Needed
Citations Needed
4.8 • 4.1K Ratings
🗓️ 3 October 2018
⏱️ 69 minutes
🧾️ Download transcript
Summary
"Diversity" is a simultaneously important and buzzword-y term beloved by the media, corporations, real estate agents and elite universities. It's something to strive for and take pride in, a symbol of inclusion and tolerance.
While diversity is a noble feature – and something all large systems should strive for – it originally was not supposed to be an ends in-and-of-itself. Diversity, in this vein, has morphed under capitalism into a PR industry, supplanting notions of equity, decolonization and desegregation for something much more sanitized.
The term is now often used as a catch-all for making white people feel better about the schools they go to, businesses they run, neighborhoods they gentrify. It largely exists, in its current iteration, to ameliorate whiteness rather than confront it, allowing for the commodification of the idea while giving existing power structures a glossy patina of liberal race-awareness.
We are joined this week by journalist and author Jeff Chang, Vice President of Narrative, Arts, and Culture at Race Forward.
Transcript
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| 0:00.0 | This is Citations Needed with Nemeshirazi and Adam Johnson. |
| 0:09.4 | Welcome to Citations Needed, a podcast on the media, power, PR, and the history of bullshit. |
| 0:14.3 | I am Nemeshirazi. |
| 0:15.3 | I'm Adam Johnson. |
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| 0:43.5 | So we want to tackle a word today that's very popular and that we think is both simultaneously |
| 0:49.1 | very important but also increasingly buzzwordy and sort of superficial and that's the concept |
| 0:54.6 | of diversity. |
| 0:56.8 | Diversity is sort of broadly believed by everyone from corporations to real estate agents |
| 1:01.1 | to elite universities or something that one should strive for and take pride in. |
| 1:05.5 | It's a symbol of inclusion and what we've got to broadly call tolerance. |
| 1:09.5 | Yes. |
| 1:10.5 | So while diversity is certainly a noble feature and something all large systems should strive |
| 1:14.8 | for, it originally was not supposed to be an ends in and of itself. |
| 1:21.0 | Diversity in this vein has now morphed under capitalism into a PR industry. |
| 1:26.0 | Planting notions of equity, decolonization and desegregation for something much more |
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