Episode 511 | Raising Prices & Re-writing Your Codebase

Startups For the Rest of Us

Rob Walling

Entrepreneurship, Management, Business, Marketing

4.9 • 819 Ratings

🗓️ 25 August 2020

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Show Notes On today's episode, Rob chats with Mike Ritchie about how they got their first paying customer in 30 days of launch, listening to your customers, and doing a massive pricing revamp. SeekWell is looking for a freelance SEO marketer to help grow the top of their funnel. If you have experience in analytics and B2B SaaS marketing, please email Mike at mike@seekwell.io The topics we cover 2:35 How Mike Ritchie and his co-founder, Thabo Fisher of Seekwell discovered the need for their product 5:57 Deciding to not go down the venture capital path 8:08 Seekwell's typical customer profile 10:01 Getting the first paying customer within 30 days 14:26 Rewriting Seekwell's codebase and doubling down on what customer's love. 16:40 Applying for TinySeed 20:03 Raising prices and adjusting Seekwell's value metric 25:53 Examples of creative use cases for Seekwell 29:02 Since Seekwell launched, have there been any low points? Links from the show Seekwell Seekwell on Twitter Mike Ritchie on Twitter How can I support the podcast? If you enjoyed this episode, let us know by clicking the link and sharing what you learned. Click here to share your number one takeaway from the episode. If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you! Subscribe & Review: iTunes | Spotify | Stitcher

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to this week's episode of Startups for the Rest of Us. I'm your host, Rob Walling. This week, I'm talking with Mike Richie fromseqwell.com.com. They're a tiny seed batch two company. And we're going to walk through their story, pull out the interesting tidbits, tactical, inspirational, all the stuff you're used to from this podcast. Before we dive in, I want to let you know about Microcom Remote, which is our virtual
0:22.8	summit coming here on September 1st. And new announcement, Jason Freed, is going to be
0:28.8	answering questions about the process and the journey of building and launching hay.com,
0:34.7	which you've probably heard about needs no introduction. But the theme behind
0:37.9	MicroConf Remote is founder stories and all the keynotes and the advice and the segments
0:42.5	that we have going. We have a bunch of creative stuff. I'm super excited about it. But each of them
0:46.9	is the story of that app or that founder's stories of launching and building. And we're going to pull out all the stuff you'd come
0:55.0	to expect from this podcast and from MicroConf. It's the inspiration and the tactics and the
1:00.6	strategies that can help you continue growing your business. So if you're interested in that,
1:06.1	microcomfremote.com, you can grab your ticket and I'll see you on September 1st for that live stream.
1:13.3	I'm going to be broadcasting live from a studio here. We're going to actually have a film crew,
1:18.0	social distancing, of course, have a few in-person guests here in Minneapolis as well as
1:23.1	as some remote folks like, you know, Jason Freed and others, microcompromote.com for the full scoop.
1:28.8	And as we dive into my conversation with Mike Richie, he's a co-founder of Sequel.io with his
1:35.3	co-founder, Tabo Fisher. As I mentioned, they're in Tiny Seed Batch 2. Some interesting things
1:40.1	about Sequel. They got their first paying customer within 30 days of launching the app,
1:45.2	and you'll hear me ask him how they did that, because it doesn't always happen that way.
1:49.8	And then how they kept listening to their customers, both for motivation and to keep going,
1:53.7	but also to realign the app. And there was a point where they were going to try to go down
1:57.8	the venture path, and their thought process there and the experience I think is useful to founders who might be who might be thinking about it
2:05.5	or think it's the only way to do it and then have the realization of oh you know we don't actually
2:09.9	need to do that like we don't need to be a billion dollar company who can still build an
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Rob Walling, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Rob Walling and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.