Episode 502 | Accelerating Growth and a Failed Product Hunt Launch

Startups For the Rest of Us

Rob Walling

Entrepreneurship, Management, Business, Marketing

4.9 • 819 Ratings

🗓️ 23 June 2020

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In his second appearance on the show (he first appeared on Episode 367), we chat with Benedikt Deicke from Userlist. Along with his co-founder, Jane Portman, they are building an easy to use customer messaging tool catered specifically towards SaaS companies. In this show, we talk about some of the challenges in building a product while working full-time, finding the ideal SaaS pricing model, their underwhelming Product Hunt launch, as well as their recent purchase of the Userlist.com domain name. Jane & Benedikt are also part of Tinyseed batch #2, and we explore Benedikt's experience so far in the program, and the lessons he's learned. What we discuss with Benedikt Deicke 1:37 The story & motivation behind helpfounders.com 4:30 Userlist and slow growth in the early days 5:30 Challenges with building a SaaS while not full-time 7:50 What has helped with recent Userlist growth 9:00 Navigating SaaS pricing 12:30 An underwhelming Product Hunt launch 15:30 Acquiring the userlist.com domain name 17:30 The most challenging moments thus far in building Userlist 20:48 Why did Jane & Benedikt apply to Tinyseed Links from the show: HelpFounders Benedikt Deicke | Twitter Jane Portman | Twitter Slow & Steady | Podcast Userlist Fighting to Gain Traction in a Crowded Space with Jane Portman of Userlist | Episode 471 Userlist on Product Hunt Tinyseed How can I support the podcast? If you enjoyed this episode with Benedikt Deicke, let him know by clicking on the link below and sending him a quick shout out on Twitter: Click here to thank Benedikt Deicke on Twitter. Click here to share your number one takeaway from the episode. Subscribe & Review: iTunes | Spotify | Stitcher

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to episode 502 of startups for the rest of us.
0:03.6	If you guessed that I am your host, Rob Walling, you guessed correctly.
0:07.2	This week, I talk with Benedict Dyka from UserList,
0:11.4	and you'll remember I spoke with his co-founder, Jane Portman,
0:14.3	about six or eight months ago,
0:16.3	about their progress growing their startup.
0:18.8	Since I spoke with Jane, user list has become part of
0:22.5	Tiny Seed's second batch, our 2020 batch, and we talk a little bit about that today in the conversation.
0:28.1	But before we dive into that, if you've checked out the kinds of companies that Tiny Seed is
0:33.4	investing in, and you'd be interested in investing in Tiny Seed and effectively diversifying
0:40.1	your investment across many, many early stage B2B SaaS companies with traction. And to see the
0:46.2	companies we invested in in batch one and two with our first fund, you can just head to the homepage
0:50.9	tinyseed.com and you'll see all the links there, or you can head
0:54.6	to tiny seed.com slash latest, and we have a list of our second batch that we just announced.
1:00.4	The types of companies we invest in are bootstrapped, cash efficient. They're the types of startups
1:05.6	that you hear me talk about and espouse on startups for the rest of us, and that you run into
1:10.0	at microcomf and other events that cater to rest of us and that you run into at microcom and other
1:11.7	events that cater to those of us who are building ambitious yet sane startups and so if this is
1:17.5	an asset class you've considered investing in and you're an accredited investor tiny seed is a nice
1:22.7	way to do that because of the automatic diversification you get across many B2B SaaS companies with
1:28.6	traction instead of having to seek out all that deal flow and do all the due diligence and all
1:33.3	the research yourself, you can instead rely on us to do the legwork for you. So again, tini-c.com
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Rob Walling, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Rob Walling and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.