Episode 50: JCK Las Vegas, Tiffany, and Rolex
The Jewelry District
JCK
4.9 • 50 Ratings
🗓️ 3 August 2021
⏱️ 23 minutes
🧾️ Download transcript
Summary
In This EpisodeYou’ll hear JCK editor-in-chief Victoria Gomelsky and news director Rob Bates talk about the new Tiffany campaign, Rolex, and diamond tracking systems.
Show Notes00:51 The JCK Show is coming up, and Rob and Victoria excitedly wonder how it will go.05:36 Rob talks about how Tiffany & Co.’s new campaign is ruffling some feathers.11:50 Rolex has increased market share over the course of the pandemic, and the JCK editors talk about the brand.17:46 Alrosa came out with nanotechnology to track its diamonds. Rob explores the technology's applications.
Episode CreditsHosts: Rob Bates and Victoria GomelskyProducer and engineer: Natalie ChometPlugs: JCK Show, jckonline.com, @jckmagazine
Show Recap
The JCK Show
Victoria and Rob talk a little bit about the JCK Show coming up later this month. They both have been making appointments, and Rob will be on a panel. Victoria thinks this will be a very different Vegas than what we’re used to, but she says it’ll be a very special one as we all come back together for the first time.
Not Your Mother's Tiffany
Rob recently wrote about Tiffany & Co.’s new campaign, which has been a bit controversial. Some are attributing the company’s new campaign slogan, “Not Your Mother’s Tiffany," to 29-year-old Alexandre Arnault, who oversees the brand’s communications. He’s the son of Bernard Arnault, LMVH chairman. Rob says Alexandre is trying to “hip up” the brand—but wonders if the new campaign is too cheeky. Some mothers are offended by the campaign, as it dates the Tiffany they know. Victoria brings up the Mercedes Benz campaign featuring Janis Joplin that isolated its core consumer but ended up working well for the brand.
Rolex, Unsurprisingly, Stays on the Rise
Victoria pivots to talking about the watch industry, specifically Rolex. The brand has gained market share over the course of the pandemic. Victoria spoke to a fellow editor in the watch space, who said that other watch companies looking to gain market share shouldn’t compare themselves to Rolex: “We all live on planet watchmaking, but they’re on planet Rolex.” Victoria brings up the brand since Tourneau has recently opened up an adjoining Tudor–Rolex boutique in New York City's Meatpacking District.
New Diamond Tracking Technology
Rob talks about tracking diamonds through the supply chain. Alrosa just came out with a system that uses nanotechnology, a part of the gems' molecular structure, to track its diamonds. Rob mentions that some people are concerned about hacking and security. However, this technology should be able to bring more transparency to the industry when it comes to origin, traceability, and trackability. But Alrosa’s tracking technology doesn’t just have to be about tracking where diamonds came from. It may also be useful for those wanting to track their diamonds if they happen to be stolen, so there are plenty of uses for this tech.
Transcript
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| 0:00.0 | This podcast is brought to you by the JCPay Show, the premier destination to discover what's new, next, and innovative in the retail jewelry landscape. |
| 0:09.8 | Be there when the industry reunites at the Venetian Resort and Sands Expo, August 27th through August 30th. |
| 0:17.2 | Visit JCPalos Vegas.com to register today. |
| 0:34.9 | Welcome to the jewelry district, a podcast by JCPay. |
| 0:39.4 | Today, Rob Bates and Victoria Gamalski talk about the new Tiffany campaign, |
| 0:42.2 | Rolex, and diamond tracking systems. |
| 0:57.8 | Hey, everyone. Welcome to the jewelry district. This is Victoria Gimski, editor-in-chief of J-C-K and J-C-K Online.com. Calling in, as always, from my home office in L.A., and I'm with. |
| 1:03.8 | Rob Bates, news director of J-CK, J-C-Online.com, calling in from my son's room. It's not really in office, but it'll do. |
| 1:13.6 | I'm looking at SpongeBob here and like a stapler. |
| 1:16.6 | But yeah, from hot, humid New York. |
| 1:19.6 | And here it is the summer. |
| 1:20.6 | I mean, it's the end of July. |
| 1:22.6 | This will probably air early August. |
| 1:24.6 | And it is, it feels like the dog days are here. I guess it feels like a little slow and I know |
| 1:30.4 | the jewelry that's sort of typical at this time. Certainly July always feels like traditional take a break time, |
| 1:37.5 | you know? The news has been really slow the last couple weeks I have to say. But yes, July, |
| 1:43.3 | I think traditionally the first two weeks of July have been vacation time for the diamond industry. Then a lot of people take the entire month of August off. I don't know what's happening this year necessarily. And I think, you know, a lot of the traditional vacation time has kind of been eaten away in the new era. It's a little laid back. Let's put it that way. I mean, most of us live in air conditioning, but you go out. It's a little too hot to be anything but laid back. Yeah, it is. And I keep thinking about next month, of course, or August and how we'll all be returning to Vegas for the JCPK show, which we haven't done in two years now. Like, how hot is it going to be? I mean, I've never been to Vegas in August, and could it be that much hotter? Isn't it all just always, like, uniformly, stiflingly hot? I guess it depends on where the weather's going, but to be around so many people, especially, like, so many people I know, it's going to be very weird. It'll be like social |
| 2:34.2 | overload. I mean, I think you've got more in the swing than I have. It's definitely to be face to face with so many people I know is going to be a little odd. Yeah. I mean, it will be. But again, I feel pretty confident that for most people that it'll be a little odd at first, but then we'll I'll just slip right back into these roles that we know so well. I mean, this is such a tradition for us. I mean, my first Vegas was |
| 2:54.9 | the year 2000, which is crazy and makes me feel ancient. But it's true, you know, like I mark |
| 3:01.0 | my years by the passing of a JCK. And so the fact that we didn't have one last year certainly |
| 3:06.4 | through, well, all kinds of |
| 3:08.3 | wrenches were thrown into 2020. |
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