Welcome to this week's episode of Startups for the Rest of Us. I'm your host, Rob Walling.

And today with Matt Wensing of Summit, we answer listener questions, questions about hard lessons learned as founders, questions about reaching high-touch prospects, finding advisors, and several others. I hope you enjoy the show.

Matt Wensing, thank you so much for coming back on the show, man.

Hey, Rob. Thanks for having me.

Absolutely. So for folks who listened to the episode, I guess it was two weeks ago now,

you were on episode 489, and it was titled 15 years to a SaaS exit, plus why forecasting

is crucial. And you and I talked through your prior startup risk pulse that you

had replaced yourself. You'd found a CEO to run it after growing it to a few million dollars in

revenue, several million dollars somewhere in there. And then you actually exited earlier this year

after 15 years running it. And then we dug into your current startup summit, which is a tiny seed company.

We talked about how it forecasts for SaaS, yeah, all the stuff, all your forecasting experience

and what you're up to. So super cool to have you back to kind of take, you know, having an experienced

founder, multi-time founder now with an exit under your belt to weigh in on a few listener

questions.

Yeah, I love it.

Yeah, I'm stoked to have you here.

So let's just dive right in.

Our first question came from Twitter, and it was Matt DeCure, and he said, what are some

of the hard things you've experienced as a founder that you are surprised by?

Yeah, I think I could, well, I think most of us could go on this all day, responding to this

because it does seem like sometimes that it's life as a founder is really about discovering

these things slowly but surely, but a few things that came to mind was, and these are all hard.

...