In This EpisodeYou’ll hear JCK editor-in-chief Victoria Gomelsky (https://www.jckonline.com/writer/victoria-gomelsky/) and news director Rob Bates (https://www.jckonline.com/writer/rob-bates/) talk about Watches of Switzerland, Alex and Ani, and marketing innovations. Show Notes00:55 Victoria talks about her trip to New York to see Watches of Switzerland's new campaign.07:02 The jewelry industry is doing well.09:25 Rob explains how Alex and Ani declined into bankruptcy.16:49 Victoria discusses her article for The New York Times in which she talks with top minds in marketing.20:14 The president of research and strategy at the New York–based company PSFK told Victoria about developing technology called "digital twins." Episode CreditsHosts: Rob Bates and Victoria GomelskyProducer and engineer: Natalie ChometPlugs: Zing by Jewelers Mutual (https://zing.jewelersmutual.com/?gclid=EAIaIQobChMIreWth9nO8QIV-25vBB2MxAJ7EAAYASAAEgIHffD_BwE&gclsrc=aw.ds), jckonline.com (https://www.jckonline.com/), @jckmagazine (https://www.instagram.com/jckmagazine/) Show Recap New York Is Back! Plus Watches of Switzerland Shows Off Victoria and Rob kick off the podcast by talking about Victoria’s recent trip to New York, her first visit to the city since the pandemic started. She was in New York for a press trip, sponsored by Watches of Switzerland to celebrate its newest campaign: Anytime, Anywhere. The brand showed off its watches in a spectacular video created by a creative director hired specifically for the job. Watches of Switzerland will have an Airstream parked in the Hamptons in New York through August to show off its watches. Victoria and Rob also briefly talk about how New York has changed since the beginning of the pandemic and where peoples’ dispensable income is going. A Thriving Industry Rob says lab-grown and natural diamonds are doing well. The fear was that these two industries would cannibalize each other, but so far that hasn’t happened. Retail sales are up, and people are ready for the pandemic to be over. Victoria pivots to mention a company called Threads Styling, a chat-based platform with an Instagram account. If consumers like what they see, they can start a chat via WhatsApp with a personal shopper and talk about the pieces they're interested in. Now, the company has its own shop on Instagram. Rob mentions Signet is also doing well. Alex and Ani and Bankruptcy Victoria gives a quick counter to all the optimism we’ve heard so far of booming retail sales: Alex and Ani has gone bankrupt. Rob explains the brand was once one of the biggest in the industry, valued at over a billion dollars. However, last month it filed for Chapter 11. Alex and Ani's interim CEO has said the company faced three main problems: macro trends driving customers away from brick-and-mortar retail, explosive growth in the early 2010s that resulted in operational challenges, and significant turnover in management. Rob also explains the company’s link to a spiritual healer and the ways in which its mobile app used customer data. What's Next for Watches Victoria held a trio of interviews for an article called “What’s Next for Watches (https://www.nytimes.com/2021/06/18/fashion/watches-future-predictions.html)” which ran in The New York Times on June 19—asking her interviewees what's coming in the watch industry and retail at large. The first person she spoke to is an expert on consumer psyche, who held conversations with consumers on what they need to feel good about purchasing something.