Welcome to this week's episode of Startups for the Rest of Us. I'm your host, Rob Walling. Each week on

the show, we cover topics relating to building and growing ambitious, yet sane and sustainable

startups. We realize that starting a company is hard. More than half of being a startup founder is

managing your own psychology, and much of being a founder is making decisions with incomplete

information where the right answer is impossible to find through math or data.

In this week's episode, I talk with Brian Castle

about overcoming a 40% decline in MRR and rising from those ashes.

This is Start Up to the Rest of Us, episode 474.

Let's go! 74. Welcome to startups for the rest of us, the podcast helps developers, designers,

and entrepreneurs be awesome at building, launching, and growing startups. Whether you

built your fifth startup or you're thinking about your first. I'm Rob, and today with Brian

Castle, we're here to

share our experiences to hope you avoid the mistakes we've made. Welcome back to the show. Thank you for

joining me again this week. On Startup for the rest of us, we have many different show formats.

This week is a conversation with someone you've likely heard of Brian Castle. He hosts

the Bootstrapped Web podcast with Jordan Gahl, and I've been listening to

that podcast for many years, so I hope you enjoy our conversation today. But before we dive into that,

I want to let you know about a MicroConf announcement we're making this Friday, December 13th.

It is by far the biggest we've made since launching the conference a decade ago. I really encourage

you to go to microcomf.com. Make sure you're on the email list. If you've, since launching the conference a decade ago. I really encourage you to go to

microcomf.com. Make sure you're on the email list. If you've, you know, attended a microcomf in the

past or you have tickets now, you're already on the list and you'll hear about it. But it really is

...