Here's a preview of this episode of Inside Trader Joe's.

It's one of the things we think about when we design something.

We want it to be a value.

We want it to show that it's a good deal.

We want our excellent products to get noticed when they're on the shelves.

Sometimes the inspiration just comes from tasting the product itself.

And I put my dog Oakley on the box and it's been a really big hit and everyone loves it.

Oakley is really cute.

There are rules about jelly versus a jam or a preserved.

You would never want to be tripped up by that.

Are you ready?

Let's go inside Trader Joe's.

I'm Tara Miller, Director of Words and Frazes and Clause's.

And I'm Matt Sloan, the Marketing Product Guy.

In the words of a peacious, first century Roman foodie, we eat first with our eyes.

Now that's true, whether it's food you're serving at home or what you get to order in a restaurant.

For Trader Joe's, the presentation of the food and the drink that we offer in our stores,

well, that appeal really starts with the package or the label.

So one of our values is that Trader Joe's is a product driven company.

So naturally, we want our excellent products to get noticed when they're on the shelves.

Our design team starts with a mandate to make it easy to read and understand.

And they go way above and beyond.

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