Episode 47: Edward Hult — CEO Education First North America

King of the Ride

Ted King

Sports, Health & Fitness, Business

4.8 • 660 Ratings

🗓️ 4 November 2019

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Edward Hult is a cycling enthusiast. He’s also a big reason that EF Education First came on board to the UCI World Tour and beyond. As the CEO of EF North America, Edward and his brother made the decision to not just sponsor the team, but purchase the team outright. This conversation talks about the politics and geopolitics of sports, how and why cycling hit their radar, the highs and lows of owning a professional cycling team. Ted (an Edward himself) and Edward Hult caught up on the eve of The Rift gravel race in Iceland to talk about cycling, gravel cycling, and all things on two-wheels. As mentioned in the intro: -- Check out all the cool work by Farid at www.mtbafghanistan.org -- A Pinkbike article: https://www.pinkbike.com/news/mountain-biking-picks-up-steam-in-afghanistan.html -- And a video wrapping up what they did at the Hindukish Challenge: https://www.facebook.com/watch/?v=563716514141393 A huge thanks to The Feed for supporting this episode! Head over to www.thefeed.com/king to save 15% on a box curated by yours truly or use the code KING10 to save 10% on everything else storewide.

Transcript

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0:00.0	The hard-hitting first question that I have for you, being that you work at EF, an international education company with my understanding and emphasis on language, how do you say gravel in Icelandic?
0:12.3	Oh, God. I don't even know.
0:14.7	I have, I have, I have, I have, I have, translated, or translate.com. It is, it is mole, M-O-L with the two dots above the O.
0:24.4	Okay.
0:26.5	M-H. M-E-L.
0:28.5	That's about, that's about all I got.
0:30.6	I can tell you what it is in Swedish.
0:32.6	Well, that was going to be my next question. It was going to relate to Sweden. What is it in Swedish?
0:36.1	Grives.
0:38.3	Excuse me. One more time.
0:39.8	Grives.
0:40.7	Okay. How do you spell that?
0:45.0	Hey there, folks. Welcome back to another great King of the Ride podcast.
0:50.0	Ted King here on the mic and your host here on the show.
0:53.4	I am very excited about today's guest as this is a great one.
0:57.7	Edward Halt, the CEO of Education First North America,
1:02.6	the company that is not just the title sponsor,
1:05.1	but the outright owners of what we will call America's cycling team eponymously, EF, education first.
1:14.6	The so-called biggest company that you've never heard of, EF is an organization that's doing
1:20.6	incredible things with international travel, with cultural immersion, with the learning of a second
1:27.3	or third or more language,
1:29.3	and so many other super cool things in that field,
	...

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