In this week's episode of Startups for the Rest of us, I talk with Stelly Fhty about his highs and lows of the past year,

and we talk about building your first sales process. This is Startups for the Rest of Us, episode 464.

Welcome to Startups for the Rest of Us, the podcast of developers, designers, and entrepreneurs be awesome at building, launching, and growing startups. Whether you've built your fifth startup or

you're thinking about you first. I'm Rob, and today with Steli FD, we're here to share our experiences

to help you avoid the mistakes we've made. Each week on this show, we cover topics relating to building startups without venture funding.

We're ambitious founders, but we're not willing to sacrifice our lives in order to get our

startup off the ground.

And this week, I talk with Steli FD.

You'll know him as the founder of Closed.com, but also as one of the world's foremost experts

in startup sales processes, both getting them going, optimizing

them, scaling them up, sales compensation, inbound, outbound, all that kind of stuff.

And Steli has written close to a dozen books and e-books on this topic.

And today he's on the show, and I asked him some fun questions.

I asked him what his high of the past year was, asked him what his low was, And then we dug into some topics from the book. And just hearing him talk about sales is

like a master painter talking about how to put color on a canvas. Steli knows so much and has

thought so much about this topic that he could literally, I think, do stand up and do a 30-minute

talk that is well-structured,

coherent, and would help the audience at the drop of hat on almost any sales topic.

Like, you could just ask him a single question, and he would do it.

So he's a wealth of knowledge and information, and this is the second time he's coming back on the show.

If you haven't heard of Steli, he runs one of the world's most popular CRMs. It's called, it used to be called close.io,

and they recently got the dot com. So it's at close.com now. But, you know, they raised a small

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