Welcome to this week's episode of Startups for the Rest of Us.

I'm your host, Rob Walling.

This week's show is a founder hot seat with David Heller, where we talk through troubleshooting enterprise sales.

This is Startups for the Rest of Us, episode 463.

Welcome to Startups for the Rest of us, the podcast that helps developers, designers and entrepreneurs,

be awesome at building, launching, and growing startups.

Whether you've built your fifth startup or you're thinking about your first.

I'm Rob, and today with David Heller, we're going to share our experiences to help you avoid the mistakes we've made. Each week on this show, we cover topics relating to building and growing startups in an ambitious fashion, but in a way where we're not willing to sacrifice our life or our health

to grow a company. We like to be meticulous, disciplined, and have repeatable processes,

have things that we could do again if we needed to.

Maybe we'll run the same company for 30 years, but maybe we'll wind up moving on,

putting a CEO in place, maybe we'll sell our company, and we want to know that we can do this

again with a relatively high level of success.

And that's unusual in this world of startups. Because so many of the startups that we see

are these one-off unicorn, you know, one in 100,000, one in 10,000 startups. And that's not what we're

looking for here on this show. Today I'm excited to speak with a tiny seed founder named David Heller.

He's the co-founder of Riembi,

and we're going to dig into his trials and tribulations in a hot seed format. We have many

formats on the show. Oftentimes we all bring so folks on for in-depth interviews. We answer a lot

of listener questions. We do some tactics, some teaching. Sometimes I just wax philosophical. But founder hot seat is where we

bring a founder in and really focus on something that he or she is struggling with at that moment

and try to think through it as two intelligent founders, almost like we're standing in front of a whiteboard,

...