In this episode of Startups for the Rest of us, I talk with Tracy Osborne of Wedding Lovely about things she would have done differently during the nine years she ran Wedding Lovely.

This is Startups for the Rest of Us, episode 455.

Welcome to Startups for the Rest of Us, the podcast. It helps developers, designers, and entrepreneurs be awesome in building, launching, and growing software products.

Whether you've built your first product or you're just thinking about it. I'm Rob, and today with Tracy Osborne, we're going to share our experiences to hope you avoid the same mistakes we've made.

Welcome to this week's episode of startups for the rest of us.

On this show, we talk about building startups in an organic, sustainable fashion.

And while we are ambitious founders who want to grow our companies,

we don't do it at the expense of our life.

We have many different show formats.

Oftentimes we will talk about tactics and teach things. We answer listener questions. We have some founder hot seats. And today I'm doing an

interview, but it's more of a conversation with Tracy Osborne, founder of Wedding Lovely, which she ran

from 2010 until late 2018. and I believe she actually shut

it down technically in early 2019. Tracy and I now work together at Tiny Seed. She's the program

manager for the accelerator. And we've known each other for several years now. She spoke at

microcomf in 2016, and I believe that was the first time we met in person, and then obviously we've gotten to know each other for several years now. She spoke at microconf in 2016, and I believe that was the first

time we met in person, and then obviously we've gotten to know each other much better over the

past three or four months as we've worked together on Tiny Seed. What I like about Tracy's story

is that it really is a story of high highs and low lows, from teaching herself to code to bootstrapping the company in 2010 and then going

through two accelerators although one of them really didn't put much money in winding up going

through 500 startups wedding lovely was really hitting on all cylinders and then catastrophic stuff

happens and and it's fascinating to hear her thought process of some on all cylinders, and then catastrophic stuff happens.

And it's fascinating to hear her thought process of some regrets,

...