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Decoding Sales

Episode 45: Lying to customers

Decoding Sales

Peter & Alex

Enterprise Sales, Business, Virtual Selling, Sales, Entrepreneurship, Software Sales

520 Ratings

🗓️ 8 June 2025

⏱️ 27 minutes

🧾️ Download transcript

Summary

Send us a text In this episode Alex and Peter ask, "Is it OK to lie to customers? And if so, when?" They dive into: An experience Alex's friend had with a sales lieWhat to do when a salesperson liesHow to spot lying salespeople before and after they join a team To get more sales advice from Peter, Subscribe to his YouTube Channel, check out Peter Ahn Sales School and get added to his newsletter for bi-weekly coaching nuggets!

Transcript

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0:00.0

Welcome to Decoding Sales, a podcast where an engineer, that's me, Alex, and a salesperson.

0:14.4

That's me, Peter.

0:15.9

I'm talking to the art and science of sales as relates to life and business. I'm excited for this episode because this is a real life scenario that came up recently.

0:24.4

And Peter, I want to hear your take on it.

0:26.2

I was talking to a friend of mine about their sales team at the company that they work for.

0:33.2

And they were asking me, when is it okay for a salesperson to lie to their customers?

0:38.7

Peter, I'm curious for your just snap reaction to that.

0:41.3

Yeah, I think it's unacceptable to lie to your customers.

0:44.9

Okay.

0:45.2

Because eventually they'll find out the answer, or even if there's a 1% risk of them finding out you lied, that breaks a ton of trust.

0:53.2

Yeah.

0:53.6

That's kind of how i think about it too but

0:55.4

let me let me like give you a scenario that i'm curious about so the scenario the scenario here was

1:02.3

salesperson is working with a customer the customer wants a plan as asking do you have a plan

1:09.1

that has the following features? And the salesperson

1:12.7

says basically no, tries to keep them on the current plan. Look, this company actually has a

1:18.0

plan with that pricing structure that would be more advantageous to the customer. But they

1:24.0

didn't tell them about it. And I'm curious, like, it seems like that's like obviously a lie.

1:29.6

And like, I would consider that unacceptable.

1:32.1

But as a salesperson, you also want to keep a deal on track.

1:34.8

So how do you think about that?

1:36.4

Like, how would you handle that situation?

...

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