Welcome to this week's episode of startups for the rest of us. I'm your host, Rob Warwin.

Each week on the show, we cover topics relating to building and growing startups in order to provide yourself with a better life.

These are not the typical Silicon Valley startups where fundraising can be a goal in itself, where people sometimes overwork themselves, 90-hour weeks, and where building

slide decks is often valued more than building real businesses.

On this show, we talk about building software companies, and that can be software as a service,

WordPress plugins, Shopify add-ons, Photoshop add-ons, even downloadable software, mobile apps,

whatever.

There are many, many ways to staresip your way to a business that can provide you with a better life and a better existence.

The common thread over the past nine years in this show is that your product or your company is built around being a human being a human and having goals around what you want to accomplish as a human

rather than the business being the end-all, be-all of all your achievement.

There are three main things that we've espoused for the past 449 episodes of this show.

It's things like freedom.

It's the freedom to work on what you want when you want without a boss breathing down your neck.

Or the freedom to go to

your kids baseball game on a Thursday afternoon without asking permission. It's purpose. It's the ability to

work on something that fascinates you and it drives you every day to make it better. The purpose of

building something that tens of thousands of people get value out of, and that makes you feel great and proud

of what you built. And it's about relationships, deep, meaningful relationships with your family,

your significant other, your kids, maybe even have time for friends. And that's what startup for the

rest of us is all about. That's what it's always been about. It's the lens through which we view

startups, and that's why we say it's for the rest of us. We have a few formats for the show. Sometimes

we talk through a topic in detail. We work through an outline of how to do a particular tactic.

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