Episode 429: TMBA429: The Problem With Cold Email
Tropical MBA: Entrepreneurship & Founder Lifestyle
Dan Andrews; Ian Schoen
4.9 • 527 Ratings
🗓️ 22 February 2018
⏱️ 37 minutes
🧾️ Download transcript
Summary
http://www.tropicalmba.com/marketingmethods/ Dan and Ian know better than anyone how important lead generation is to a business.
After all, they used to end every episode of this podcast with the phrase "Go make a cold call."
Every business needs to make sales to survive, and to make those sales, they need to have leads. Today we are going to speak to two people who specialize in generating leads and making sales.
Dan Englander is the founder of SalesSchema, a consulting company that helps larger ad agencies win more business. Dana Lindahl is the CEO and Founder of Legendary LeadGen, a company that helps marketing agencies get in touch with their ideal prospects.
We've asked Dan and Dana to join us this week to engage in a bit of a spirited debate about the two dominant methods of lead generation.
On one side of the debate, there are people who believe that creating an amazing business that relies on word-of-mouth marketing will ultimately bring in more qualified leads. On the other side, there is the idea that cold email outreach is ultimately the superior way to get new customers and clients.
Regardless of what you believe, we hope this episode will inspire you to go out there and take the necessary steps to grow your business.
Transcript
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| 0:00.0 | outbound legion, cold email, it sort of obfuscates a bigger problem, which is the fear that |
| 0:05.5 | entrepreneurs have, especially new entrepreneurs, of going out to the market and selling. |
| 0:12.8 | Hey, podcast, listener. Even if you are alone in your entrepreneurial journey, know that today, |
| 0:17.6 | right now in your earbuds, you are joined by thousands of entrepreneurs from all |
| 0:21.8 | around the globe seeking to grow better, more profitable, location independent businesses. |
| 0:26.9 | If you'd like to learn more about what we do and download our entire back catalog, |
| 0:32.1 | check out tropical MBA.com. |
| 0:40.6 | Hey, oh, welcome to the podcast. |
| 0:42.8 | We are back. |
| 0:44.6 | Today we are going to talk about something that every business has in common. |
| 0:50.4 | You got to make sales. |
| 0:52.0 | And in order to make sales, you got to find leads. We're going to talk |
| 0:56.9 | with some people who specialize in that. And not only that, we're going to have a little bit of a |
| 1:01.7 | debate, a back and forth between the two dominant forms of lead generation. I'm sure you noticed |
| 1:09.2 | in our forum, the Dynamite circle, there has been a passionate |
| 1:13.5 | debate about these, quote, polar opposite or what looked to be on the surface, polar opposite |
| 1:20.3 | ways of generating leads for your business. Were you surprised that this was a hot button issue? |
| 1:26.3 | Yeah. I guess I didn't realize that it was so polarized. |
| 1:29.1 | I kind of thought that intuitively, you wouldn't have a position on this, I guess. |
| 1:34.3 | So the two sides of the debate are this, Ian. |
| 1:36.8 | On the one side, you have an approach that says creating a remarkable business, |
| 1:41.6 | one that will be spread by word of mouth, is going to generate better |
... |
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