In this episode of Startups for the Rest of us, Derek Reimer and I talk about how he built a launch list of 5,900 people and how he's been grinding out customer development on his new effort level.

This is Startups for the Rest of Us, episode 429.

Welcome to Startups for the Rest of Us, the podcast helps developers, designers, and entrepreneurs be awesome at building, launching, and growing software products.

Whether you've built your first product or you're just thinking about it.

I'm Rob.

And I'm Derek.

And we're here to share our experiences to help you avoid the same mistakes we made. So we're

this week, Derek? Oh, you know, just in the startup trenches, doing some customer onboarding calls.

Yeah. How many calls have you done this week? So far, I've done seven. And I have, yeah, I have like 11 or 12 booked, I think, right now.

Very nice. Yeah. So reached think, right now. Very nice.

Yeah.

So reached a milestone this week.

It feels good to finally be in the realm of kind of getting the product into the hands of potential customers and having those awkward conversations about, so when do you want to start paying for this thing?

But it feels good to be in this realm.

Yeah, that's cool.

And you've been, I mean, you've been working on level now for nine months, right? Nine or ten

months. So it's a long road to get to this place, even for those like yourself who've done it

a few times before, you know? Yeah, it's kind of unbelievable when I look back at the timeline.

And when, I mean, depending on how you look at it, some would say that's a really short amount of time

to go from nothing to a product that is potentially viable. But on the same token, I'm just,

I'm ever impatient and feel like, man, it's been an eternity. Right. And you've been able to

work full time on it, which is a luxury. A lot of people don't have, right? You can imagine doing

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