In this episode of Startups for the Rest of us, Mike and I discuss how to launch a product into a mature market.

This is Startups to the Rest of Us, episode 425.

Welcome to Startups to the Rest of Us, the podcast. It helps developers, designers, and entrepreneurs

be awesome at building, launching, and growing software products. Whether you've built your first product

or you're just thinking about it. I'm Rob. I'm Mike. And we're here to share our experiences to help

you avoid the same mistakes we've made. So we're this week, sir. It's the end of the year,

so I'm just doing a lot of end-of-year paperwork that's mostly required

government filings and getting ready for taxes and stuff like that. I had to submit up, I think it was

a affidavit of eligibility for my health insurance, and I had to be done before the end of this

year for my health insurance to be able to be renewed in April or something like that. It's like, come on, you've got to be,

you've got to be kidding me. It's like this far in advance. And at the end of the year, they're

requesting it. But whatever, you got to do it. Yeah, that's fascinating. The end of year stuff is always a pain

in the butt because I'm always taking this time off. I take a week off, sometimes a week and a half off. And it's not fully off, right? I'm

recording podcasts and doing a few calls here and there, but a lot of thinking and planning,

scheming for the next year. And so it's a bummer to have to think about government filings and

that kind of stuff during this time. How about you? What's new with you? Well, you probably

hear I'm a little sick right now. Happy New Year, everyone. This episode goes alive on New Year's Day. I hope your hangover is treating you well and that Mike and I can be there for you. And for me, it's another year, man. My birthday is December 28th, so I turned 34 this year.

Did you say 34?

Yeah, I'm glad you caught that. Good. So listeners may or may not know how old I am,

but everyone knows now that I'm definitely not 34. I'm surprised you didn't try to shoot for like

29, but yeah. No, that would have been good.

I still get carded here in Minneapolis.

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