Episode 42: The Long and Wine-ing Road to Trader Joe's

Inside Trader Joe's

Trader Joe's

Arts, Nutrition, Health & Fitness, Food

4.7 • 4.2K Ratings

🗓️ 8 November 2021

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of Inside Trader Joe’s, we’re travelling to California’s wine country. Our journey takes us through the stunning Sonoma Valley, where we chat with some of the folks who make the wine you’ll find at your neighborhood Trader Joe’s. We get up close and personal with some grapes and learn about the work that goes into turning those grapes into delightfully drinkable bottles of wine. And we uncover the secret behind all the great values you’ll find in our wine section (spoiler alert: it’s not actually a secret).

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Transcript

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0:00.0	Here's a preview of this episode of Inside Trader Joe's.
0:03.8	We're sitting here at what I must say is a beautiful winery.
0:09.5	I mean, if you look back at California wine too, if you go back to the 60s and 70s and 80s,
0:14.8	that's how we were making wine.
0:16.9	We're making wine to age, right?
0:19.2	And even the whites were made to age.
0:21.6	And now, in the last, I don't know, 15, 20 years, we're making them to...
0:26.6	Drink now.
0:27.4	Drink now.
0:28.4	75% of the stated variety on the label.
0:31.9	So you have 25% of blending room.
0:34.4	Fortunately in California, there's a lot of great grapes coming in.
0:38.4	We're blessed.
0:39.4	Live from the wine country.
0:41.9	This is recorded.
0:43.1	Recorded from wine country in Sonoma County, California.
0:47.1	Let's go inside Trader Joe's.
0:58.9	I'm Tara Miller, Director of Words and Frazes and Clause's.
1:02.4	And I'm Matt Sloan, the Marketing Product Guy.
1:05.2	And I'm Pat.
1:06.2	Pat is our special guest co-host, our tour guide here in wine country, and the crew member
1:11.2	who represents Trader Joe's with many of our wine suppliers.
	...

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