Sellers are told to sell to the persona, but what if there was a better way to be

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Welcome to the sales hustle. The only no BS podcast where we bring you the real raw

uncut experiences from sales change makers across various industries. The only

place where you can get what you're looking for to up your sales game. Today's

episode is brought to you by salescast. Salescast helps sales professionals

transform the relationship building process and win their dream clients. I'm your

host Colin Mitchell. What is happening sales hustlers? Welcome to another

episode of sales hustle. I've got Jason Bay. He is an outbound sales coach and

trainer for B2B reps and sales teams. Jason, thanks for coming on the show

today. Yeah, I'm excited man. The you know the tool we're using has like

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