Well, hey friends, this is Jennifer Allwood Show, the podcast for women who want to find freedom in both their life and in their business.

I own a multi-seven-figure a year coaching business. I'm also a certified life coach, so I have the honor of helping thousands of women every single month make money in the online space and

help them to get unstuck from whatever is holding the back all without sacrificing their faith or their family in this this show, you're going to get the very best wife and business advice,

always with a healthy dose of Jesus.

So buckle in my friend, I'm so excited that you are here.

Hello, there friends and welcome back to the podcast. This is podcast episode number 14.

We're going to talk about some non-negotiables when it comes to marketing in your business for 2024 like I'm going to go over four things that you have to like must there's there's no I don't want to there's no I can't figure it out there's no I think I could do business without this like I want to talk about four things you've got to be doing and have in

in 2024 if you want your business to be relevant at all and so listen I know that if you are watching this on YouTube right now, you're like, okay, first of all, she has straight hair. I know, I know. It's, I do it a couple times a year, and right now I'm just kind of, I'm in my soft wave era, okay? So there's that. Also I know that I'm wearing black and brown together, which I would have thought was a no-no, but then like I saw somebody else do it. I'm like hey it works so I'm trying the whole black and brown

together which is very different than my pops of color but I'm here for it new year

new wardrobe okay listen let's talk about new year and new business, right?

So first of all, what I know can happen sometimes in, you know, the beginning of the years, everybody's

all excited about all these changes that they want to make, all these goals that they want to set, you know, there's

unicorns and Lucky Charms and it's, it's, you know, very sexy to be at the beginning of a new year.

Well now we're at the end of January and it's like okay now what?

Because this is a time when you start off really strong but then you end up

feeling overwhelmed, you end up possibly feeling stuck, you end up thinking

okay I had 26 goals to accomplish this year.

We're already one-twelfth of the way done, and I haven't even started yet because I'm kind of like

spinning, spiraling, just not sure what to do, not sure where to focus first.

And so one of the things I always like to tell my coaching clients is let's focus on what is revenue

generating, okay?

Because if you have a business that is not making money, then you just have a really expensive

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