Episode 410: TMBA410: The Creation of a Brand
Tropical MBA: Entrepreneurship & Founder Lifestyle
Dan Andrews; Ian Schoen
4.9 • 527 Ratings
🗓️ 12 October 2017
⏱️ 58 minutes
🧾️ Download transcript
Summary
http://www.tropicalmba.com/linjer/ Dan and Ian love physical product companies. After all, they started their own entrepreneurial journey by selling physical products.
On this week's show, they have chosen to showcase the story of a mid-market luxury brand that has found massive success.
Jennifer Chong and Roman Khan are the founders of Linjer. Linjer manufactures and sells beautiful leather handbags and watches, which retail between $200 and $500 USD.
On today's episode, Jennifer and Roman speak to us about a wide variety of topics, including researching marketplaces, building teams, and making deals with factory owners.
This is not just an episode about people who are passionate about selling great products, though. It's also a unique case study on how to use savvy marketing techniques to grow your business.
Transcript
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| 0:00.0 | The factory owner, he was awful. The factory was already one month late with production. It was right |
| 0:05.6 | before Chinese New Year. And over Chinese New Year, the factory is closed for three weeks. |
| 0:10.2 | We were right down to the line. And he said, well, you either take them all and pay for them all or you |
| 0:15.8 | don't take any of them. |
| 0:19.7 | Hey, podcast listener. |
| 0:21.1 | Even if you are alone in your entrepreneurial journey, know that today, right now in your earbuds, |
| 0:25.7 | you are joined by thousands of entrepreneurs from all around the globe seeking to grow better, |
| 0:30.8 | more profitable, location independent businesses. |
| 0:33.8 | If you'd like to learn more about what we do and download our entire back catalog, check out tropical MBA.com. |
| 0:48.6 | Hey, yo, happy Thursday morning. |
| 0:50.5 | It's a TMBA podcast, the show where we believe building a profitable business is the best way to create more personal freedom for you and your family welcome to the show good day boss man i'm just going to start saying episode 400 something it's intimidating would you say the episode number it's automatically, oh, God, there's a lot here. |
| 1:12.2 | This is 400 something. That's what I'm going to start saying. |
| 1:15.8 | On this week's show, we're going to take a peek inside a mid-market luxury brand, a physical |
| 1:21.8 | products business. I think it's fair to say a massive success. |
| 1:26.1 | Back to the physical products, boss man, your roots. |
| 1:28.7 | Back to it. I like it. |
| 1:30.3 | There's not only an episode about people who are passionate about the products that they |
| 1:34.4 | created from scratch in the world, but they marketed it with incredible intelligence. |
| 1:39.0 | And their tactics are going to be shared on today's show. |
| 1:42.3 | Today I'm going to be speaking with Jennifer Chong and Roman Khan, |
| 1:45.8 | who are the founders of Linear, which manufactures and sells beautiful bags. These are leather |
| 1:51.4 | handbags, Ian, both for men and for women, and watches retailing around the $200 to $500 mark. |
... |
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