Healthcare marketplaces," "private insurers competing for your business" "insurance subsidies," For years, Democrats bet big on framing the healthcare debate using technocratic, capitalist terms––they weren't going to radically change the system of healthcare, simply accent the existing private insurance-based model making things "smarter," "easier," more "tech-driven."

As the Affordable Care Act faces continued right-wing attacks and liberal-leaning activists increasingly look to single-payer, efforts to radically shift the healthcare system require--before they can really go anywhere--a radical shift in how we talk about healthcare. 

On this episode, we ask: How can activists rewire the public's brains when it comes to the topic of healthcare? How can the rhetorical tics of the past be retired, and how can the conversation about healthcare shift from a technical problem to a moral imperative? 

We are joined by researcher and writer Natalie Shure.