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The Tim Ferriss Show

Episode 4: Ryan Holiday

The Tim Ferriss Show

Tim Ferriss: Bestselling Author, Human Guinea Pig

Lifestyle Design, Business, The 4-hour Workweek, Productivity, Timothy Ferriss Show, Startups, Tim Ferris, Entrepreneurship, Longform Interviews, Tools Of Titans, Timothy Ferriss, The Tim Ferriss Show, Tim Ferriss

4.617.4K Ratings

🗓️ 6 May 2014

⏱️ 102 minutes

🧾️ Download transcript

Summary

This episode features Ryan Holiday, who became Director of Marketing at American Apparel at age 21 (!).Since dropping out of college at 19 to apprentice under the strategist Robert Greene, Ryan has advised many bestselling authors (including yours truly) and multi-platinum musicians. He is master of the media, and he knows how to both build massive buzz and respond to unexpected crises. I hired him to help with the launches of The 4-Hour Body and The 4-Hour Chef, and his unorthodox approaches always impress. He takes the paths less traveled.In this episode, we discuss dozens of topics, including the real-world strategies he uses to thrive (not just survive) when the world is exploding around him.Enjoy! 

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Transcript

Click on a timestamp to play from that location

0:00.0

This episode is brought to you by Athletic Greens. I get asked all the time what I would take if I

0:05.2

could only take one supplement. The answer is invariably Athletic Greens. I view it as all

0:11.2

in one nutritional insurance. I recommended it in fact in the four hour body. This is more than

0:16.0

10 years ago and I did not get paid to do so. With approximately 75 vitamins minerals and

0:21.6

whole food source ingredients, you'd be very hard pressed to find a more nutrient dense and

0:25.8

comprehensive formula on the market. It has multi vitamins, multi mineral greens complex,

0:31.0

probiotics and prebiotics for gut health and immunity formula digestive enzymes, adaptogens

0:36.4

and much more. I usually take it once or twice a day just to make sure I've covered my bases

0:41.8

if I miss anything I'm not aware of. Of course, I focus on nutrient dense meals to begin with.

0:47.1

That's the basis. Athletic Greens makes it easy to get a lot of nutrition when whole foods aren't

0:52.1

readily available. From travel packets, I always have them in my bag when I'm zipping around.

0:57.2

Right now, Athletic Greens is giving my audience a special offer on top of their all-in-one formula,

1:02.8

which is a free vitamin D supplement and five free travel packs with your first subscription

1:08.8

purchase. Many of us are deficient in vitamin D. I found that true for myself, which is usually

1:13.9

produced in our bodies from sun exposure. So adding a vitamin D supplement to your daily routine

1:18.4

is a great option for additional immune support. Support your immunity, gut health and energy

1:23.6

by visiting athleticgreens.com slash TFS. You'll receive up to a year supply of vitamin D and five

1:31.2

free travel packs with your subscription. Again, that's athleticgreens.com slash TFS. As in Tim

1:39.1

Ferris show, athleticgreens.com slash TFS. Good morning afternoon and evening. You sexy little

1:46.7

people and even you large people out there. This is Tim Ferris show. In this episode, I will be having

1:51.7

a long discussion and I hope it is an interesting discussion with Ryan Holiday. I've known Ryan

1:57.2

Holiday for quite a time now since 2007, South by Southwest. That is when we first met and he has

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