Yeah, man, thanks for having me on. It's cool to reconnect. It's been a couple of months since we ran into each other.

Yeah, I, you know, there's a whole bunch of stuff going on with the key tone world. I kind of want to give people context of your background and how you got involved in this.

HVM in. Yep. Is it health, health via modern nutrition, health via modern nutrition. Yeah, we know Jeff Wu and we, I remember podcasting him on the same podcast years ago when this was kind of just a concept. Yeah, and fast forwarding and I just took this product, which is key, one of the products, which is key tone IQ.

I take it before podcast, just for mental clarity, because I don't like chugging a whole bunch of coffee. I mean, it's hard on my stomach. I'm sensitive to it. But this has really helped my cognition.

Dealing with some of the stuff that I deal with, like, including TBI, traumatic brain injury. Yeah, but you know all about that, because you got a background in the military, go over your background and tell us how did you get into HVM?

Yeah, for sure, man. So I just retired not too long ago. I did 20 years, 15 of that was at 10th group. So I'm sure even though we didn't see each other, we probably cross paths over, you know, that span at some point.

So majority of that was with the mountain team. So, you know, struggling my life, you know, as an NCO mountain teams went and did an instructor stint for Swick at the mountain school.

I think commissioned, you know, to be a warrant went back to a mountain team. Thankfully, like, perfect timing. I was there to do two back-to-back combat rotations Afghanistan. And then after that ultimately ending my career, with running these special operations mountain warfare training center.

And, you know, for me, it was always, mountains was always such a, it was like the stepchild of specialty skills, you know, not all the people knew about it.

There's no badge for it. There's no special pay. So it wasn't, you know, it didn't get the same light that the, you know, the halo and dive got.

But, you know, being able to actually get involved in writing the doctrine for SOCOM, really revamping the entire way that we ran the mountain program was super rewarding.

And, in that time, HVMN had actually won a contract. I don't say won a contract, but they got was called the STTR.

And the whole point of that is it's a small business initiative that allows a business to solve a problem for the military.

And, you know, what they get out of that is, hey, you get funding to develop and market your product, but we need to run these tests to see if this product is going to answer our questions.

So what SOCOM had presented was, hey, we have, we have an issue when we have guys operating hypoxic environments.

And that issue is that it's cognitive loss, you know, with the oxygen, with the lack of oxygen availability to the brain, you don't think is clearly you start making mistakes.

So they wanted to know if exogenous ketones could fuel the brain more efficiently to keep that from happening.

And just for those, like exogenous and endogenous, exogenous just you put it in your body, it came from an outside source.

Whereas, you know, naturally, you'd have to get into ketosis through specific dieting and lack of carbs.

So the way I got involved in this whole thing is HVMN and SOCOM reached out to me when I was running the schoolhouse and said, hey, we've got this product.

And we need you guys to test it because your cadre is generally between 10 and 14,000 feet for, you know, months on end, you know, I'd say hundreds of days out of the year, you're in a hypoxic environment pushing.

So we were going to think for about four years or so, doing studies on this product back and forth.

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