Episode 390: TMBA390: How to Get Better at Sales
Tropical MBA: Entrepreneurship & Founder Lifestyle
Dan Andrews; Ian Schoen
4.9 • 527 Ratings
🗓️ 25 May 2017
⏱️ 66 minutes
🧾️ Download transcript
Summary
http://www.tropicalmba.com/salestechniques/ One of the topics that Dan and Ian have repeatedly been asked to talk about on this show is sales.
The reality for the majority of the entrepreneurs who listen to this show is that their businesses live or die by their sales funnel. It's also one of the number one things that entrepreneurs struggle to get good at.
When Dan and Ian decided to do this episode, they knew there was only one person that they could call to talk about how to really get better at sales.
John Logar is an extremely talented and successful salesperson, and he has always been very generous about sharing his advice on sales.
On this week's show, John shares some of those insights, including a 4 step daily process that John guarantees will bring you more sales.
This isn't going to be a drive by, top ten list type of an episode. This is a deep dive into the type of skills and habits that will help you build a better, more profitable sales funnel for your business.
Transcript
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| 0:00.0 | People have this thing like they're bothering somebody or they're doing something to someone that they don't want done to them. |
| 0:06.9 | And the idea that that is the case when we're trying to sell our services is that at the end of the day, you're trying to help people. |
| 0:16.8 | Hey, podcast listener. |
| 0:18.4 | Even if you are alone in your entrepreneurial journey, know that today, right now in your earbuds, |
| 0:22.9 | you are joined by thousands of entrepreneurs from all around the globe seeking to grow better, |
| 0:28.1 | more profitable, location independent businesses. |
| 0:31.0 | If you'd like to learn more about what we do and download our entire back catalog, |
| 0:36.2 | check out tropical MBA.com. |
| 0:46.1 | The idea for today's show came, as frankly, many do, from a conversation in a bar. |
| 0:52.5 | Okay, boss man, Ian, I'm not sure if I told you the story yet. |
| 0:55.7 | No. Here, I'll show you the genesis of this episode. I'm hanging out at a DC Gento, which is meetups for the |
| 1:02.9 | Dynamite Circle community. They happen on the third Thursday of the month. If you want to hear about |
| 1:07.0 | behind the podcast, you can go to tropical MBA.com slash subscribe. We send out a |
| 1:12.2 | newsletter most weeks letting you know what's going on. Okay, so back to the story. I'm hanging out |
| 1:17.7 | in a bar with a bunch of entrepreneurs and the topic comes to the podcast and they say, you know what |
| 1:23.6 | you guys really need to do? You need to do a podcast on sales. And the reason they said is, |
| 1:29.9 | because, look, that's our reality day to day, is that our businesses live and die by our ability |
| 1:35.5 | to sell. And they reminded me of a trope or like a gimmick we used to do in the show where |
| 1:42.0 | when we would sign off of the show, we would yell, |
| 1:49.7 | now go make a cold call. Do you remember this? This is back into early days. I remember. And I think the reason we did that was because it's the easiest way to get things done. It's not putting up a |
| 1:55.7 | landing page or optimizing your Google account. I mean, I think so many people, they sort of squander their energy |
| 2:03.1 | on low value tasks because they're too wimpy. I'm just going to say it. They're too wimpy to talk |
... |
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