Episode 39: How Much Should You Spend on Marketing? - with Eddie Maalouf
Real Business Owners
Trevor Cowley
4.9 • 713 Ratings
🗓️ 26 February 2020
⏱️ 47 minutes
🧾️ Download transcript
Summary
Figuring out how to properly market your business can feel like an impossible task. How much should you spend? Should you hire someone or do it yourself? What kind of ads will convert for your product or service?? It’s easy to get overwhelmed, and it often takes an uncomfortable amount of trial and error. That’s why we’re psyched to have Eddie Maalouf on this episode of the podcast.
Eddie is responsible for over $40 million in adspend over the past two years, AND his ads have resulted in more than $1 billion dollars worth of products added to carts. We’ve been working with Eddie on some new marketing campaigns… this guy knows his shit.
In this episode, we cover a little marketing 101, keeping up the trends, and some common misconceptions about marketing. This episode is packed with value, and we know you guys are gonna dig it.
Connect with Eddie @EddieMaalouf on Instagram and check out his course at BrilliantMarketers.com.
Video of this podcast is available at YouTube.com/RealBusinessOwners.
Connect with us on Instagram and Facebook @RealBusinessOwners.
Reach out to Easier Accounting at 888-620-0770 or by visiting EasierAccounting.com.
Transcript
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| 0:00.0 | Real Business Owners. |
| 0:03.0 | Welcome back to the Real Business Owners podcast. This is episode 39 with myself, Trevor Cowley. |
| 0:09.5 | As always, Kilo G. |
| 0:10.9 | What's up? |
| 0:13.0 | That's my gangster name, man. |
| 0:14.3 | Guys, this is brought to you by Easier Accounting. We are a nationwide accounting firm. |
| 0:18.0 | If you have any bookkeeping questions, tax questions, |
| 0:21.2 | entity questions, make sure that you reach out to us. Guys, today's episode is going to be a special |
| 0:26.0 | one. We've got an awesome guest, Eddie Maloof. Welcome, brother. Thanks, man. Thanks for having me |
| 0:30.5 | on. Yeah, I appreciate it. Absolutely. Dude, we think that you're going to bring a lot of value to our |
| 0:34.2 | listeners. So you're a brilliant mind. We've obviously seen that the last |
| 0:39.2 | couple days that you've been in our office and, you know, whipping up ads for the new project |
| 0:43.5 | that we're working on. And so we thought it was only fitting that you jump on a podcast with us |
| 0:48.8 | and tell us a little bit about your backstory and, you know, how you kind of came into this |
| 0:53.9 | digital ad space, |
| 0:56.0 | because obviously you're very good at what you do. And, you know, what was the initial thing that |
| 1:00.9 | kind of moved you in the direction of going marketing? So it goes back like seven years or so. |
| 1:07.8 | I was actually in my, I'm pretty young, so just for reference, I'm 26. |
| 1:11.2 | Okay. So younger than, I think a lot of people take. So you geeked out on this at a young age. |
| 1:14.8 | Young age, for sure. I couldn't even, I don't think I was allowed to drink beer yet. But, |
| 1:18.9 | but, um, so I actually, but you were anyways. Yeah. I, yeah, I just, scratch that. Scratch that, scratch that. Yeah, yeah. So, yeah, I was in my college dorm room, and I remember Gary V had a post on Instagram. |
| 1:32.7 | And this Instagram was fairly new at the time, like seven years ago. |
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