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Perpetual Traffic

Episode 386: Crash Course on Hiring a Virtual Team with Shaina Weisinger

Perpetual Traffic

Tier 11

Business, Marketing, Entrepreneurship

4.7 • 867 Ratings

🗓️ 26 April 2022

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Finding the right people to work for you and with you is one of the most important—and intimidating—parts of running a business. 

On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Shaina Weisinger, CEO and founder of Repurpose House, to talk about how to hire the right people to grow and scale your business. Shaina started her company because there was a huge market for repurposed content and no one was doing it. But she had been a bottleneck in the past and knew she couldn’t be the one doing all the work this time around. She’d create the processes, the SOPs, make them efficient, document them, and pass the baton. She designed a recurring, replicable model and built her business up from the ground like that. Not only does she have incredible processes for the work her company does, she has well-oiled processes for hiring people to do that work—both domestic and overseas.

Listen in for some practical advice on building systems that work and hiring the right people for each and every job.


IN THIS EPISODE YOU’LL LEARN:

  • Shaina’s step-by-step hiring process (and how she weeds people out) 
  • What’s included in the video they require all potential hires to make
  • Which job listing platform works best (and which one to avoid)
  • Pros and cons of hiring talent from overseas (and how to pay fairly) 


LINKS AND RESOURCES MENTIONED IN THIS EPISODE:



OUR PARTNERS:



Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.activecampaign.com/

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https://perpetualtraffic.com/advertise-with-us/

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Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game.

0:06.8

If you've been a PT listener for any period of time, you know that we talk about top of funnel

0:10.5

all the time and how challenging it is for you to get quality top of funnel clients or leads

0:17.9

or customers and then convert them typically at bottom of funnel.

0:22.9

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:39.9

but they pair it with display retargeting.

0:43.4

So you're hitting the audiences with a complete approach.

0:46.6

You reach them, then you remind them, and then you collect the revenue.

0:51.5

It's a strategy designed to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:13.0

And the match rate is awesome.

1:15.1

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCriter, we twisted

1:28.8

their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all,

1:35.1

and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform

...

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