4.8 • 648 Ratings
🗓️ 5 April 2021
⏱️ 51 minutes
🧾️ Download transcript
Barrett Brooks, former Fizzle Team Member and COO of Convertkit, a creator marketing platform, joins us today to talk about the importance of owning your relationship with your audience as a content creator, using social media as a tool, and how the digitial age of content creation has evolved over the last decade.
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0:00.0 | Hey, everybody. Welcome to the Fizzle show. I'm your host, Corbett Barr, and this is our podcast about earning a living independently doing something you love. And today, you know our guest. He's a former Fizzle team member. He's the chief operating officer at ConvertKit. And he's just one of my favorite people to talk to about the topic today, and that |
0:23.1 | is the golden age of creators. Barrett, thanks so much for being on. Hey, Corbett. Glad to have you back. |
0:31.4 | It's been a little while, not too long, but it's been a while. Last year we had John a couple of times. |
0:35.5 | We're getting better at this. We're getting more frequent with my returns home. |
0:39.1 | I hope that you know that I really appreciate you spending time with us because you're a busy man. |
0:43.4 | I know that you are over there in your home office, locked away doing Zoom all day long, |
0:49.8 | mostly having management calls for ConvertKit and working with your team. There's a lot |
0:56.6 | to do over there because you've got, what do you guys have like 60 employees now? Yeah, 60 people |
1:01.2 | now, yeah. You're a busy person and we appreciate you being here. So we won't waste your time |
1:07.3 | or anybody else's today. We're going to get into a really juicy topic. And this is |
1:11.8 | something that I think you and I see each other writing about a little bit, commenting on, |
1:16.5 | on Twitter, and so on. And that is just that it feels like all of a sudden, it's almost like |
1:21.8 | that overnight success story. You know, you hear about a person being an overnight |
1:25.2 | success, but you look and see that they've been toiling away for 15 years. |
1:29.6 | Now, it's almost as if we're seeing the overnight success of the creator or of the creator economy. |
1:37.1 | And everywhere you look, there's new software, new platforms, new VCs popping up who are obsessed with the creator economy. So I wanted to have |
1:48.2 | you on because you think about this every day for work and you think about it every day just because |
1:52.8 | it's in your blood, right? Right. What's been bringing this up for you lately? Like, give us inside |
1:57.9 | the mind of somebody who's operating one of these platforms that's built for |
2:02.2 | creators and who's been doing so for several years. And you've seen things change dramatically |
2:07.0 | in just that little bit of time. Well, it's fascinating because, so you and I started working |
2:11.4 | together almost eight years ago now, between seven and eight years ago. And creator wasn't a thing at the time, number one. |
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