Episode 377: Kasim Talks the Metaverse with a Meta Solutions Architect
Perpetual Traffic
Tier 11
4.7 • 867 Ratings
🗓️ 25 March 2022
⏱️ 24 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Summary
What in the heck is the metaverse really, and why, how, and when will it matter to advertisers?
On today’s episode, host Kasim Aslam sits down again with Meta Solutions Architect, Owen Felsinger to talk about the metaverse. There’s a lot of chatter out there about what the metaverse actually is, and the concept and definition will continue to evolve. As Owen describes it, the metaverse is an open world where you can build whatever you want and communicate with people everywhere. And it will grow to incorporate input from companies around the globe who are all going to build separate, competing parts of the infrastructure. What excites Kasim is that, from an advertiser’s perspective, it’s going to be a complete change of context. And the little guy—the smaller businesses—will have a world of new opportunities open up for them.
Listen in to hear what some of those opportunities might be—and when we can expect them to materialize.
IN THIS EPISODE YOU’LL LEARN:
- The pros and cons of being “first to market” in the metaverse
- What effect the iOS 14 update had on the release of the metaverse
- What impact AR and VR will have on the future of advertising (and life in general)
- How the metaverse will allow small advertisers to become pioneers
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- AdWorld (virtual conference) May 2-3, 2022
- Perpetual Traffic Survey
- Perpetual Traffic podcast
- Follow Perpetual Traffic on Twitter
- Connect with Ralph and Kasim on Twitter
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Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
https://www.activecampaign.com/
https://perpetualtraffic.com/advertise-with-us/
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game. |
| 0:06.8 | If you've been a PT listener for any period of time, you know that we talk about top of funnel |
| 0:10.5 | all the time and how challenging it is for you to get quality top of funnel clients or leads |
| 0:17.9 | or customers and then convert them typically at bottom of funnel. |
| 0:22.9 | Well, TV advertising is one of those areas that we haven't discussed here on PT all that much. |
| 0:29.4 | But our friends over at AdCritter have figured this stuff out. |
| 0:33.2 | They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads, |
| 0:39.9 | but they pair it with display retargeting. So you're hitting the audiences with a complete approach. |
| 0:46.4 | You reach them, then you remind them, and then you collect the revenue. It's a strategy |
| 0:52.1 | designed to deliver, and let me tell you, it really |
| 0:55.6 | works. We're testing this at Tier 11, and so far, the results have been very impressive. Now, |
| 1:01.6 | with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't |
| 1:07.3 | need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go. |
| 1:13.0 | And the match rate is awesome. |
| 1:15.1 | They make it easy to connect with the right people, |
| 1:17.4 | the actual people that have interacted with your ads in the past, |
| 1:20.7 | and then allow them to naturally flow through your funnel |
| 1:23.7 | so you can convert them at bottom of funnel. |
| 1:26.9 | Now, the folks at AdCriter, we twisted |
| 1:28.8 | their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all, |
| 1:35.1 | and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform |
| 1:41.9 | or dollar for dollar matching on any TV campaign up to five grand. |
... |
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