Episode 375: The Most Important Google Episode We’ve EVER Done
Perpetual Traffic
Tier 11
0.0 • 0 Ratings
🗓️ 18 March 2022
⏱️ 30 minutes
🧾️ Download transcript
Summary
If you’re running Google ads, you need to get on board with Performance Max immediately.
On today’s episode, host Kasim Aslam sits down again with John Moran, Chief Strategist at Solutions 8, to dive even deeper into the goodness of Google Performance Max. These agency guys shoot straight—you don’t need an agency to deploy and manage this new tool, they say. But you do have to monitor it and stay on top of it. You can’t set it and forget it. John walks us through some sample campaigns, and the duo discusses everything from audience sculpting to customer matching to a hidden gem that’s just been made public. Google Performance Max is the future. The time to get started is now.
Listen in to get a jump start on this “beast” that’s already taking names and is going to “evolve into so much more.”
IN THIS EPISODE YOU’LL LEARN:
- What experience/know-how you need to run Performance Max without an agency
- What the New Customer Acquisition feature means (and how to use it)
- What will happen when Performance Max takes over Smart Shopping on June 30
- Why you absolutely shouldn’t use Performance Max without videos ready to go
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Kasim and John on YouTube
- Solutions 8
- Perpetual Traffic Survey
- Perpetual Traffic podcast
- Follow Perpetual Traffic on Twitter
- Connect with Ralph and Kasim on Twitter
OUR PARTNERS:
- Get a Free Month of Blogs from BKA Content
- Get a Free book on how to optimize your website Conversion Fanatics
- Learn how bots can automate your lead flow from BotBuilders
- 7 Levels of Scale workbook
- Get Roland’s book, Zero Down, FREE
- Find out your Leadership Trust Score at Ready to Lead.
- Register for our free Founders Board workshop
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
https://perpetualtraffic.com/advertise-with-us/
https://www.activecampaign.com/
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game. |
| 0:06.8 | If you've been a PT listener for any period of time, you know that we talk about top of funnel |
| 0:10.5 | all the time and how challenging it is for you to get quality top of funnel clients or leads |
| 0:17.9 | or customers and then convert them typically at bottom of funnel. |
| 0:22.9 | Well, TV advertising is one of those areas that we haven't discussed here on PT all that much. |
| 0:29.4 | But our friends over at AdCritter have figured this stuff out. |
| 0:33.2 | They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads, |
| 0:39.9 | but they pair it with display retargeting. So you're hitting the audiences with a complete approach. |
| 0:46.4 | You reach them, then you remind them, and then you collect the revenue. It's a strategy |
| 0:52.1 | designed to deliver, and let me tell you, it really |
| 0:55.6 | works. We're testing this at Tier 11, and so far, the results have been very impressive. Now, |
| 1:01.6 | with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't |
| 1:07.3 | need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go. |
| 1:13.0 | And the match rate is awesome. |
| 1:15.1 | They make it easy to connect with the right people, |
| 1:17.4 | the actual people that have interacted with your ads in the past, |
| 1:20.7 | and then allow them to naturally flow through your funnel |
| 1:23.7 | so you can convert them at bottom of funnel. |
| 1:26.9 | Now, the folks at AdCriter, we twisted |
| 1:28.8 | their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all, |
| 1:35.1 | and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform |
| 1:41.9 | or dollar for dollar matching on any TV campaign up to five grand. |
... |
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