Episode 374: Josh Kaufman: The Personal MBA - 10 Years Later
The Fizzle Show
fizzle.co
4.8 • 648 Ratings
🗓️ 22 September 2020
⏱️ 36 minutes
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Summary
Josh Kaufman, best-selling author and business researcher, joins us today celebrating the 10th anniversary of his book "The Personal NBA." He talks about the universal principles of starting a business and how psychology is at the core of all business.
Transcript
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| 0:00.0 | Hey there, welcome to The Fizzle Show. I'm your host, Corbett Barr, and this is our podcast about |
| 0:09.2 | earning a living independently doing something you love. Today we're joined by Josh Kaufman. |
| 0:14.8 | Josh is the author of the personal MBA, which just celebrated its 10th anniversary and is seeing a new addition. Today, Josh and I are going |
| 0:24.3 | to talk all about the personal MBA and also what he has learned about the fundamentals of business |
| 0:30.8 | that don't change regardless of the kind of business that you're in. He also has some really good |
| 0:35.9 | tips for people that are stuck at one point |
| 0:39.0 | or another, and all around, Josh is just one of my favorite people to talk to. So without any |
| 0:44.6 | further ado, here we go. Josh, thank you so much for coming on today. |
| 0:55.0 | Corbett, it is an absolute pleasure. Thanks for having me. |
| 0:57.8 | I'm trying to think back to the first time that I was aware of the personal MBA. |
| 1:02.5 | I'm pretty sure it was right when it came out, which I can't believe has been 10 years ago. |
| 1:08.5 | Did you think that when you were writing the personal MBA to have this |
| 1:12.1 | kind of longevity? I had no idea. I hoped and I designed it to have longevity, but there's always |
| 1:18.2 | the interesting bit of do the plans that you have for something actually come true? And for this |
| 1:23.2 | project, they definitely have. MBAs can be used by all kinds of people, obviously, and people who typically go to an MBA school are probably planning to use it inside of a big organization, a Fortune 500 or something like that. Have you learned some things about doing business as a solopreneur or in very small businesses that make you feel like this kind of an MBA, |
| 1:46.8 | the personal MBA, is applicable to them in ways that a traditional MBA wouldn't be. |
| 1:52.7 | Yeah, absolutely. One of the interesting things, historically speaking, where the personal |
| 1:57.1 | MBA came from was when I started researching and writing the book, I was working in a |
| 2:01.5 | big company. I worked as a product developer and a marketer at Procter & Gamble, huge consumer goods product |
| 2:06.5 | company. And at the same time, I was starting my own businesses on the side. And so the personal MBA, |
| 2:11.6 | at least from a research and design criteria standpoint, was designed to be the things that you need to know regardless of what |
| 2:19.8 | environment you're in. And so, you know, what are the principles that apply to the largest |
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