10 years where most of us were looking at the world through a very similar piece of glass.

And it might have been TV, it might have been cable TV, a couple stations and newspapers,

but we're mostly looking at the same reality. And over the last decade... and

over the last decade that's really shattered into like 20 different pieces.

And each one of those pieces defined by your politics,

your age,

age, maybe how much you make, what type of job you have and where you live.

And so you could be sitting at a table anywhere and depending on the age and location of people around you, you might not be getting any of the same information on any given day.

Like if you're spending your day scrolling through Tik-Toc, the issues you follow, the people that you know, the people that you know the people that you trust I

wouldn't even know where they are I don't really I don't use Tik-Tok and and that person who

uses Tik-Tok might be sitting next to somebody who's on Facebook or Instagram who trusts a news source or an individual

that that person or I wouldn't be aware of either.

And what happens is that you have a whole lot of different people, many of whom are highly educated.

It's not because they're not paying attention or they don't care.

They're just living in totally different ecosystems and they're not interacting with the same, even

reality. And the real danger there is is there it's very

hard now really other than like the Super Bowl where you actually have a whole lot of

this country watching the same thing through a very similar

lens and I think listen Donald Trump has benefited from this there's a big chunk

of his base that really only consumes content from podcasts that a lot of your viewers

are probably never heard of or not just true social but other obscure magga like platforms,

platforms, websites that would be wholly unfamiliar to them.

...