Episode 357: Nir Eyal: How to Hook Your Customers but Keep Yourself from Getting Hooked
The Fizzle Show
fizzle.co
4.8 • 648 Ratings
🗓️ 10 December 2019
⏱️ 49 minutes
🧾️ Download transcript
Summary
https://fizzleshow.co - Nir Eyal is the author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. In today's episode, Nir shares how to create sticky products and why some products capture widespread attention while others flop. He also explains how to avoid distraction ourselves, so we can "finally do what you say you will do."
Transcript
Click on a timestamp to play from that location
| 0:00.0 | We have a great guest on the show today, but before I tell you about him, let me tell you |
| 0:05.7 | about Podia. |
| 0:07.6 | Podia is like an amazing Swiss Army knife for selling anything online. |
| 0:12.1 | It's an all-in-one digital storefront where you can sell courses, memberships, and digital |
| 0:16.5 | downloads all in one place. |
| 0:18.8 | The cool thing about Podia is that they eliminate all of the technical headaches. |
| 0:23.1 | You don't have to install anything. |
| 0:24.9 | You can host your sales pages there, your files, your checkout process. |
| 0:28.7 | You can even do your email marketing and newsletters right from Podia. |
| 0:33.7 | Fizzle show listeners get 15% off of Podia for life by signing up for a free trial over at |
| 0:39.6 | Podia.com slash Fizzle. That's P-O-D-I-A.com slash Fizzle. Thanks to Podia for sponsoring |
| 0:47.8 | the Fizzle show and for supporting independent entrepreneurs like you and me. |
| 0:57.7 | Hey. independent entrepreneurs like you and me. Hey everybody, welcome to The Fizzle Show. |
| 1:00.0 | I'm your host, Corbett Barr, and this is our podcast about earning a living independently |
| 1:04.1 | doing something you love. |
| 1:06.2 | Today we're joined by NIR Ayal. |
| 1:08.3 | NIR is the author of Hooked, How to Build Habit Forming Products, |
| 1:12.2 | and Indistractable How to Control Your Attention and Choose Your Life. |
| 1:16.9 | Neer also writes at his blog, Neer&Far.com, that's NIR andFAR.com, about the intersection |
| 1:23.4 | of psychology, technology, and business, something he calls behavioral design. His writing also |
| 1:29.3 | appears in Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. Neer, thank you |
| 1:34.6 | so much for being on the show today. Oh, my pleasure. Thanks for having me. Yeah, this is great. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from fizzle.co, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of fizzle.co and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.