Episode 356: Creating the Perfect High Converting Tik Tok Ad with Savannah Sanchez
Perpetual Traffic
Tier 11
0.0 • 0 Ratings
🗓️ 11 January 2022
⏱️ 66 minutes
🧾️ Download transcript
Summary
It’s a rare thing to find a TikTok advertising genius who generously shares her secrets with the world for free, but we found one.
In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Savannah Sanchez, a freelancer who helps e-commerce businesses with TikTok—from ad strategies to driving conversions to developing creatives. It’s never been easier to be inspired, Savannah says, and she’s got a handful of TikTok formulas that have worked consistently across all brands, even as the world keeps changing around us.
Listen in for some great advice on knowing your product and your customer, making creatives that resonate, and replicating them successfully on virtually any platform.
IN THIS EPISODE YOU’LL LEARN:
- How to best utilize the Facebook Ads library and TikTok Creative Center
- Why you need to immediately build a one-question post-purchase survey
- Which easily-replicable TikTok formulas have worked best across all brands
- Tips for going back to traditional marketing basics
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- thesocialsavannah.com
- Follow Savannah on Twitter (and follow the 150 marketers she follows)
- Follow Savannah on IG
- Episode 306: Snapchat and TikTok Advertising
- Perpetual Traffic Survey
- Perpetual Traffic podcast
- Connect with Ralph and Kasim on Twitter
OUR PARTNERS:
- No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.
- Create an online store with Wix
- 7 Levels of Scale workbook
- Get Roland’s book, Zero Down, FREE
- Find out your Leadership Trust Score at Ready to Lead.
- Join Roland's next EPIC Challenge
- Register for our free Founders Board workshop
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
https://perpetualtraffic.com/advertise-with-us/
https://www.NEXTInsurance.com/perpetual
https://www.activecampaign.com/
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game. |
| 0:06.8 | If you've been a PT listener for any period of time, you know that we talk about top of funnel |
| 0:10.5 | all the time and how challenging it is for you to get quality top of funnel clients or leads |
| 0:17.9 | or customers and then convert them typically at bottom of funnel. |
| 0:22.9 | Well, TV advertising is one of those areas that we haven't discussed here on PT all that much. |
| 0:29.4 | But our friends over at AdCritter have figured this stuff out. |
| 0:33.2 | They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads, |
| 0:39.9 | but they pair it with display retargeting. |
| 0:43.4 | So you're hitting the audiences with a complete approach. |
| 0:46.6 | You reach them, then you remind them, and then you collect the revenue. |
| 0:51.5 | It's a strategy designed to deliver, and let me tell you, it really |
| 0:55.6 | works. We're testing this at Tier 11, and so far, the results have been very impressive. Now, |
| 1:01.6 | with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't |
| 1:07.3 | need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go. |
| 1:13.0 | And the match rate is awesome. |
| 1:15.1 | They make it easy to connect with the right people, |
| 1:17.4 | the actual people that have interacted with your ads in the past, |
| 1:20.7 | and then allow them to naturally flow through your funnel |
| 1:23.7 | so you can convert them at bottom of funnel. |
| 1:26.9 | Now, the folks at AdCriter, we twisted |
| 1:28.8 | their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all, |
| 1:35.1 | and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Tier 11, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Tier 11 and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.

