You're listening to the Apple Insider Podcast.

Welcome to the Apple Insider Podcast,

where we discuss the Mac iPod, iPad,

I pad, iPad Pro, iPhone, and all things Apple.

I'm recording a special podcast here on Wednesday, September 9th with Daniel Errin Dylger.

Dan, you were at the event that Apple held today.

Let's talk through that event.

At the event, what was released?

They started with the Apple Watch, which nothing really knew came out of the Apple

watch itself, the device, the computer part.

But what I thought was most interesting about it

is that Apple is really focusing on fashion analysis

and coming out with new colors for different seasons. So people who have already

bought an Apple watch are buying bands and Apple's jumping on that and

releasing not only a variety of different colors,

kind of like how the iPod every season

would come out with a different color.

This is more like people already have an Apple watch

so you can buy new bands.

They also did an interesting partnership

with Ermees, the luxury maker,

who is basically reselling the same Apple watch with

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