The So, It is my pleasure to be joined today on bad faith podcast for the first time by

Anant Chinker Osorio. She is the host of Words to Win Buy podcast and also

the principal at ASO communications.

And not you came on my radar as I've explained to you years ago

because you are consistently some of the most clear-eyed

well researched based in reality sources of facts about voter behavior.

I've enjoyed listening to episodes of your podcast.

I've enjoyed your appearances on PodsS of America and various other platforms,

and I'm so thrilled to be able to talk to you today

about political messaging.

Welcome.

Thank you.

You're extraordinarily kind, and I'm happy to be here. I said this a little bit to you

before but what you do is so important to me because I feel like in the pundit

seat we are being asked to weigh in all the time without anywhere near the facts at our disposal that you have and I heard you say on a recent episode of your podcast that you've been doing voter panels three to four times a week for the last three years or so.

And so perhaps you could start by giving us kind of a big picture gloss on some of the takeaways that you've gotten as they're

applying to the current 2024 presidential race context. Yeah sure. Drew

Weston who is a cognitive psychologist,

says that empiricism is the best possible cure for ego.

And that's certainly been my experience.

Anytime I think I have come up with some genius idea

for persuading people about something. I subject myself to focus groups.

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