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Perpetual Traffic

Episode 344: Are Funnels Obsolete and Do Morning Routines Work?

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 30 November 2021

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Two of life’s most pressing questions: do morning routines live up to the hype, and are the days of funnels long gone?

 

In today’s episode, co-hosts Ralph Burns and Kasim Aslam tackle these two issues head on—and face to face. They’re in the same room once again and having so much fun they threaten to move to each other’s cities. Kasim walks us through his jam-packed (but life-changing) morning routine/habit stack that starts at 4:00am. Then they engage in a friendly debate over whether or not funnels have run their course as a marketing tool.

 

Listen in for a very engaging and entertaining dialogue between two brilliant minds.

 

IN THIS EPISODE YOU’LL LEARN:

  • Which woo-woo rituals Kasim absolutely swears by and how they changed his life 
  • How the hosts approach fitness training very differently
  • The one campaign you need to be running right this minute
  • What Kasim believes is the biggest missed opportunity in the space of marketing

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


 

OUR PARTNERS:

  • No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. 
  • Clients Online, the go-to Facebook Advertising agency for businesses
  • Keap, an easier way to manage every stage of the customer journey
    • Endless reports and actionable insights from

Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game.

0:06.8

If you've been a PT listener for any period of time, you know that we talk about top of funnel

0:10.5

all the time and how challenging it is for you to get quality top of funnel clients or leads

0:17.9

or customers and then convert them typically at bottom of funnel.

0:22.9

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:39.9

but they pair it with display retargeting. So you're hitting the audiences with a complete approach.

0:46.4

You reach them, then you remind them, and then you collect the revenue. It's a strategy

0:52.1

designed to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:13.0

And the match rate is awesome.

1:15.1

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCriter, we twisted

1:28.8

their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all,

1:35.1

and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform

1:41.9

or dollar for dollar matching on any TV campaign up to five grand.

...

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