Episode 331: The Future of Traffic, Part 2 with Ralph Burns and Kasim Aslam

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 15 October 2021

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If you want to survive in the traffic world as it currently exists, you have to innovate.

In this episode, co-hosts Ralph Burns and Kasim Aslam talk through some of the new advertising solutions they’re working on and testing out in this post-iOS update environment. Bottom line: you can’t use the same strategies you’ve always used, and you have to set aside your biases and be more open to new ideas today than you ever have been. At the same time, you’ve got to go back to the foundations, the proven principles, the most important things about marketing. There’s no easy button; you’ll have to put in the work.

Listen in for some creative ways to balance the basics with new innovations as you move into the future of traffic.

And don’t forget to DM a screenshot of your honest review of the Perpetual Traffic podcast to Ralph on Twitter for a chance to win recordings of T&C 2021 ($300 value).

IN THIS EPISODE YOU’LL LEARN:

Everything you need to know about Facebook click ID
How Kasim’s Facebook hack got them down from a $90/lead to $30/lead
How to crack cold traffic (which you have to do or you’re screwed)
Why the “faucet of traffic” is no longer a good strategy

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

DM your review of Perpetual Traffic to @ralphhb on Twitter to win T&C recordings
Hotjar (screen recording software)
Zapier (connect your apps and automate workflow)
Ep. 324: An In-Depth Look at the Creative Process with Tier 11’s Tom Meredith
breakthroughadvertising.com (get the book)
$100M Offers (book by Alex Hermosi)

OUR PARTNERS:

Get a FREE 14-day test drive with Sendlane
Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021.
Get Zero Down (Roland Frasier’s new book) FREE.
Find out your Leadership Trust Score at Ready to Lead.
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Transcript

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0:00.0	Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game.
0:06.8	If you've been a PT listener for any period of time, you know that we talk about top of funnel
0:10.5	all the time and how challenging it is for you to get quality top of funnel clients or leads
0:17.9	or customers and then convert them typically at bottom of funnel.
0:22.9	Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.
0:29.4	But our friends over at AdCritter have figured this stuff out.
0:33.2	They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,
0:39.9	but they pair it with display retargeting. So you're hitting the audiences with a complete approach.
0:46.4	You reach them, then you remind them, and then you collect the revenue. It's a strategy
0:52.1	designed to deliver, and let me tell you, it really
0:55.6	works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,
1:01.6	with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't
1:07.3	need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.
1:13.0	And the match rate is awesome.
1:15.1	They make it easy to connect with the right people,
1:17.4	the actual people that have interacted with your ads in the past,
1:20.7	and then allow them to naturally flow through your funnel
1:23.7	so you can convert them at bottom of funnel.
1:26.9	Now, the folks at AdCriter, we twisted
1:28.8	their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all,
1:35.1	and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform
1:41.9	or dollar for dollar matching on any TV campaign up to five grand.
	...

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