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The Fizzle Show

Episode 331: Growth Philosophies: Metrics, Milestones, & Golden Handcuffs

The Fizzle Show

fizzle.co

Business, Small Business, Careers, Entrepreneurship, Freelancing, Marketing

4.8 • 646 Ratings

🗓️ 6 August 2019

⏱️ 72 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Shownotes: http://fizzleshow.com/331

Life is too short to do something you hate, why not start your own business? This way you can have much more personal freedom and stability, not to mention an opportunity for creative expression.

The Internet has allowed us to communicate with anyone in the world and has completely opened up the landscape of business. But that doesn’t mean you have to have an eBook and a massive email funnel – you don’t have to do business in any particular way just because you’re using the Internet.

If you’ve missed out on the last several episodes, we’re working though the roadmap that gives you the steps and stages to follow to start your own business, minus all the whingeing that goes along with constantly having to start all over again. We often waste time fiddling with things that aren’t that important, and then we wonder why we’re not making more rapid progress. This is where just-in-time learning comes in to save the day – learning only what you need for what’s in front of you right now.

In this episode we talk about the growth stage. Now that we’ve got a minimum viable product out, we need to know what ideas and systems we need to grow this thing. This might entail hiring some people to help us or defining the specific work we are going to say yes and no to.

We also talk about your personal definition of success and how that should determine the extent to which you grow, and then we get into aligning your metrics and milestones with the specific vision you have for your business. Growth is not easy, but it can be much easier if you listen to what we’ve got to give you today on the Fizzle Show!

Key Points from This Episode:

  • Aiden’s current experience travelling Europe as a digital nomad. [0:07:09.0]
  • Growing and the ideas we have around how big our business should be. [0:08:36.0]
  • How companies have an embedded growth obligation (EGO) to beat competitors. [0:12:43.0]
  • Establishing what growth is needed based on what success looks like for you.** [0:15:41.0]**
  • You can be successful and not feel successful. [0:21:50.0]
  • What kind of growth is enough? And why staying small is an option. [0:22:58.0]
  • Aiming for a meaningfully viable income that gives you the outcomes you want. [0:26:47.0]
  • There is so much more to business than how much money you’re making. [0:32:30.0]
  • How metrics and milestones play a role and why you should track it. [0:37:25.0]
  • Why the things you measure aren’t necessarily what you should be measuring. [0:41:29.0]
  • Vanity metrics aren’t real indicators of the growth that you specifically seek. [0:46:06.0]
  • The trick for pulling out key performance indicators that actually matter. [0:48:42.0]
  • What milestones are and how to make sure that they’re SMART. [0:55:09.0]
  • How good metrics and milestones give momentum to your business. [1:03:43.0]
  • And much more!

Links Mentioned in Today’s Episode:

Transcript

Click on a timestamp to play from that location

0:00.0

Hello and welcome to the Fizzle show!

0:08.5

What is up, everybody?

0:11.7

Wake up! Wake up! You're falling asleep at the wheel!

0:16.8

Get back into your life. What's going on? You've got a few minutes left in your life in the few

0:24.0

moments remaining in your life before you, uh, spring off this mortal coil. Why don't you create a

0:31.3

business? Why don't you build something that enables you to have some personal freedom, some

0:35.6

personal stability when done right, some personal

0:39.3

creative expression, if you choose to do so, some sort of impact, some sort of resonance

0:46.1

with your community, with the people around you, with the people on the internet, because the

0:50.6

people around you now are not just around you in physical space.

0:54.0

There are people who are interested in that topic, in that sort of, whatever it is that you're,

0:59.8

I mean, you know, you can do a thing about golfing and you don't have to be just talking to

1:05.0

the golfers near you, right?

1:06.0

You're talking to every golfer everywhere right now because internet.

1:10.3

Okay?

1:10.6

So the internet enables an amazing amount

1:12.8

of making business stuff but that doesn't mean you have to make some freaking ebook that doesn't

1:17.9

mean you have to you know have a massive email funnel though we would probably encourage you

1:23.2

that email is one of those things that a lot of current modern businesses are leaving money on the

1:27.1

table with.

1:27.9

We have a course on that inside of Fizzle, but you don't have to do a business any particular way just because you're using the power of the Internet.

1:35.1

You can do any kind of business.

...

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