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The Fizzle Show

Episode 330: I Just Launched My Product! When Do I Iterate?

The Fizzle Show

fizzle.co

Entrepreneurship, Business, Careers, Freelancing, Marketing, Small Business

4.8 • 648 Ratings

🗓️ 30 July 2019

⏱️ 67 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Shownotes: http://fizzleshow.com/330

SPOILER ALERT: you have to be yourself in life, because everybody else is taken! Not everybody gets to do a job they care about, however. Some of us have to endure the mediocrity of the everyday humdrum. Even if it's not torture, it is still not giving you the zeal you’d like to wake up with in the morning.

Some of us get to work at Google or Oracle while the rest of us misfits are scurrying around to start our own businesses. We really want it to work so we can make our own schedules and be responsible for our own livelihoods. This independent living online thing, we’ve been at it for years, been talking about if for a long time and there’s a lot of you involved in this – *your unique situation and point of view. *

If you’ve been following the show for the last several weeks, we’ve been going through the Fizzle Roadmap, *a how-to for creating your first business and making it actually successful. *

In this episode we are talking about the stage of launching your product. And launching probably is not what you think it is, so getting into this with a blank-slate perspective is advisable. One of the key things we want you to walk away with is knowing how to iterate your product, because this an absolute gem for the modern-day entrepreneur.

We also talk about the role of feedback after launching, community-based initiatives and why you might feel low once the launch is over. This is an emotionally taxing stage to get through, but hopefully we can help you mitigate some of the heaviness, so tune in for this conversation to found out how!

Key Points from This Episode:

  • Fizzle’s iterative launch process and opening it up for charter members. [0:05:59.0]
  • The drive we had to start off with a minimum viable product (MVP). [0:09:09.0]
  • Defining an MVP: Finding a solution that doesn’t cost you too much. [0:11:44.0]
  • The role of feedback in evaluating, fixing and iterating your product. [0:14:24.0]
  • Launching as a performance and why it’s an emotional experience. [0:18:28.0]
  • Being an entrepreneur requires a risk most are unwilling to take. [0:23:28.0]
  • Having a marketing strategy and different models for launching. [0:26:25.0]
  • Launching group programs and the community as part of the product. [0:32:29.0]
  • The benefits of a community-based launch and measuring feedback. [0:37:04.0]
  • Launching with a goal to get a particular kind of feedback. [0:42:14.0]
  • The importance of strategizing a launch and the Fizzle launch course. [0:47:18.0]
  • Renting energy from the future and that post-launch depression. [0:51:50.0]
  • The product is for the person and the launch is for the audience. [0:57:13.0]
  • Iteration as something every business has to go through. [0:01:02.0]
  • And much more!

Links Mentioned in Today’s Episode:

Transcript

Click on a timestamp to play from that location

0:00.0

Hello and welcome to the Fizzle Show!

0:08.0

What is up, everybody?

0:11.0

Ladies and gentlemen, boys and girls, people of all ages, shapes, sizes, abilities, preferences, things in the world.

0:24.0

You have the opportunity to, do you see how I carefully chose that word there?

0:30.1

You have the opportunity to be yourself in life because everybody else is taken.

0:36.8

And that doesn't necessarily mean that you're going to actually earn a living doing something

0:41.1

that you care about.

0:42.1

Like a lot of us, you might have to just slog it away in some job out there.

0:46.3

Best case scenario, you find a company that isn't a total POS, which is a piece of surrender, point of sale.

0:55.8

Actually, you want something that is a point of sale because you want it to work at a

1:01.1

company that's successful, because if they fail, then, well, you get fired.

1:04.6

But you also want it to not be such a point of sale that it's a POS, like that's it, I guess.

1:10.5

I don't know, which, of course,

1:11.8

I'm talking about a piece of shoes because you're going to have to put on your walking

1:18.0

shoes if that company fires you. Let me figure out what I'm saying here. That company fires you.

1:22.6

There's security at stake. If the company goes down, you go down. That's one level of insecurity we all kind of live

1:29.9

with. But, you know, Oracle's been around for a long time. You can go work for them. Google,

1:35.0

they've been around for a long time. You can go work for them. Uh, where the rest of us,

1:40.4

like ruffians, miscreants, uh, island of misfit toys people have to find ourselves as in

1:46.7

this place where we start our own businesses and we try to go independent.

1:51.7

And we really, really want to do it.

1:53.5

Do you understand?

...

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